Digital Performance Specialist

GlowMetrics; Northern Ireland; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Exclusive Google training

Team events

Cash back on everyday medical expenses

Additional leave accrual based on-ten

Job summary

GlowMetrics in the United Kingdom seeks a Digital Performance Specialist to lead Google Ads strategy, GA4/GTM integration, and data-driven optimization for diverse clients. You will manage budgets, audit performance, and build Looker Studio dashboards to translate data into actionable insights for stakeholders.

Experience with programmatic display, SEO, Canva or Adobe Creative Suite, and current certifications are essential for success in this role.

Qualifications

• Minimum 4 years of proven paid media management experience (agency experience preferred).
• Advanced knowledge of Google Ads and Google Analytics 4 (GA4).
• Strong proficiency in Excel/Google Sheets and data visualization tools.
• Current or recently lapsed Google Ads and Analytics certifications are required.
• Working knowledge of Google Tag Manager (tags, triggers and variables).
• Experience with programmatic display and other ad platforms beyond Google Ads.
• Experience in SEO / GEO.
• Experience with image and video creation using Canva or Adobe Creative Suite.

Responsibilities

• Develop and manage digital media strategies across Google Ads (Search, Shopping, Display, YouTube).
• Oversee monthly media budgets and ensure CPA/ROAS targets are met or exceeded.
• Conduct audience research, segmentation and competitor analysis to identify growth opportunities.
• Create concise, impactful ad copy tailored to audience segments.
• Manage the full campaign lifecycle from proposal to post-campaign analysis.
• Collaborate with Analytics to audit and implement tracking before launches.
• Utilize GTM to troubleshoot pixel firing and tracking issues.
• Integrate ad platforms with GA4 for accurate attribution and data integrity.
• Build dynamic dashboards in Looker Studio and present insights to clients.
• Lead client performance reviews and communicate results to non-technical stakeholders.
• Design and run A/B and multivariate tests on ads, creatives and landing pages.

Skills

Analytical mindset

Advanced Excel/Google Sheets

Attention to detail

Communication

Strategic thinking

Tools

Google Ads

GA4

Google Tag Manager

Looker Studio

Canva

Adobe Creative Suite

Job description

GlowMetrics is a specialist digital agency dedicated to data-driven growth. As a Google Marketing Platform Certified Partner, we bridge the gap between digital marketing execution and advanced data analytics. We partner with a diverse portfolio of clients- from large-scale e-commerce retailers to prominent non-profit organisations- to deliver transparent, measurable and effective digital campaigns.

Our team consists of Digital Analytics and Marketing experts and we are seeking a highly skilled Digital Performance Specialist, to join the team and lead the strategy, execution, and optimisation of performance marketing campaigns but in particular Google Ads campaigns. In this role, you will go beyond standard media buying; you will leverage GlowMetrics’ core expertise in analytics to ensure every campaign is built on a foundation of robust data, ensuring that budget allocation is driven by accurate attribution and granular measurement (GA4/GTM), rather than vanity metrics.

Key Responsibilities

• Develop and manage comprehensive digital media strategies across Google Ads (Search, Shopping, Display, YouTube).
• Oversee monthly media budgets, ensuring pacing is accurate and CPA/ROAS targets are met or exceeded.
• Conduct thorough research, audience segmentation and competitor analysis to identify growth opportunities.
• Develop concise, impactful ad copy tailored to specific audience segments.
• Manage the full campaign lifecycle: from proposal and forecasting to setup, daily optimisation, and post-campaign analysis.

2. Data, Tracking & Measurement

• Collaborate with the Analytics team to audit and implement tracking infrastructure prior to campaign launch.
• Utilise Google Tag Manager (GTM) to troubleshoot pixel firing and conversion tracking issues.
• Ensure seamless integration between ad platforms and Google Analytics 4 (GA4) to maintain data integrity and accurate attribution.
• Move beyond basic platform reporting by creating dynamic, automated dashboards using Looker Studio.
• Provide narrative-driven monthly and quarterly reports that translate complex performance data into actionable business insights for clients.
• Lead client performance reviews, presenting technical data clearly to non-technical audiences.
• Design and execute A/B and multivariate tests for ad copy, creative assets, and landing pages.

Candidate Profile

Essential Qualifications:

• Experience: Minimum 4 years of proven experience managing paid media accounts (Agency experience preferred).
• Technical Proficiency: Advanced knowledge of Google Ads, Google Analytics 4 (GA4).
• Analytical Mindset: Strong proficiency in Excel/Google Sheets/optimisation of feeds and data visualisation tools.
• Certifications: Current or recently lapsed Google Ads and Analytics Certifications are required.
• Working knowledge of Google Tag Manager (implementation of campaign tags, triggers and variables).
• Experience with programmatic display and other ad platforms outside Google Ads.
• Experience in SEO / GEO.
• Experience with image and video creation / proficiency Canva or Adobe Creative Suite.

Core Competencies:

• Strategic Thinking: Ability to see the big picture of how paid media integrates with SEO, GEO, UX and wider business goals.
• High Attention to Detail: Meticulous approach to budget management and campaign set-up.
• Critical Thinking: A proactive approach to problem-solving, capable of looking beyond surface-level metrics to diagnose the root causes of campaign performance and challenge existing assumptions.
• Communication: Articulate, professional and capable of building trust with senior client stakeholders.
• Competitive Salary: Based on experience.
• Professional Development: Access to exclusive Google training, industry conferences, and funded certifications.
• Additional Perks: Cash back on everyday medical expenses, additional leave accrual based on tenure.
• Company Culture: A collaborative, knowledge-sharing environment with regular team events and a focus on employee well-being.