Data Analytics Analyst: Insights & Test-Learn for Marketing

Adelphi Group; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Adelphi Group’s client-facing Data Analytics team seeks an Analyst to join a client or workstream within a larger marketing sciences context. You’ll start under supervision and soon own deliverables, setting up test-and-learn plans, using AI tools to derive insights, and reporting on campaign performance.

You’ll work with SQL/Python to pull data from cloud environments (AWS/Azure/GCP) and build data-driven customer journeys and KPI trees, collaborating across teams and presenting findings to

Qualifications

• Knowledge of SQL and/or Python and ability to pull data from a cloud environment (AWS/Azure/GCP).
• Experience in agency/consulting or client-side with marketing analytics, sales analysis or consumer profiling is highly desirable.
• Curiosity, attention to detail and ability to present findings to teams and clients.

Responsibilities

• Set up a test-and-learn plan for marketing and CRM activities.
• Use AI tools to provide insights on creative elements and campaign performance.
• Create customer profiles for audience subsets and report back to clients.
• Provide post-campaign analysis to advise on optimisation.
• Support experience strategy in creating data-driven customer journeys.
• Build KPI trees or measurement frameworks to track key metrics.

Skills

SQL

Python

Agency experience

Tools

AWS

Azure

GCP

Job description

Adelphi Group’s client-facing Data Analytics team seeks an Analyst to join a client or workstream within a larger marketing sciences context. You’ll start under supervision and soon own deliverables, setting up test-and-learn plans, using AI tools to derive insights, and reporting on campaign performance.

You’ll work with SQL/Python to pull data from cloud environments (AWS/Azure/GCP) and build data-driven customer journeys and KPI trees, collaborating across teams and presenting findings to