Marketing Analytics Analyst — Data-Driven Insights

Momentum Worldwide; City Of London; On-site; GBP 32,000 - 60,000; Full time

Job summary

RAPP in London is seeking an Analyst to join the Data Analytics team within the Marketing Sciences domain. You will work on client or workstreams, building data-driven insights and reporting to guide marketing decisions.

You will apply SQL and Python to pull data from cloud environments (AWS/Azure/GCP) and translate findings into actionable recommendations for campaigns, journeys, and performance improvements.

Qualifications

• Working knowledge of SQL and/or Python and able to pull data from cloud environments.
• Experience in agency/consulting or client-side with marketing analytics datasets.
• Curious, detail-oriented, and able to present findings.

Responsibilities

• Setting up a simple test and learn plan for a client's marketing and CRM activities
• Using RAPP's AI tools to provide clients with insights on what creative elements of a campaign are working, and why
• Creating a customer profile for a specific audience subset and reporting back to a client
• Providing post campaign analysis reporting for clients that tell them what elements of a campaign worked and how they should optimise the activity moving forward
• Supporting the experience strategy team in the creation of a data-driven customer journey
• Building a KPI tree or measurement framework that tells a client the key metrics they should track and try to move

Skills

SQL

Python

Tools

AWS

Azure

GCP

Job description

RAPP in London is seeking an Analyst to join the Data Analytics team within the Marketing Sciences domain. You will work on client or workstreams, building data-driven insights and reporting to guide marketing decisions.

You will apply SQL and Python to pull data from cloud environments (AWS/Azure/GCP) and translate findings into actionable recommendations for campaigns, journeys, and performance improvements.