Data Activation Lead: GTM & Analytics Quality Champion

SJIT; West of England; Hybrid; GBP 85,000 - 95,000; Full time

Benefits offered by this job

Comprehensive benefits package

Hybrid working from Bristol office

Job summary

SJIT is seeking a Digital Analytics Tagging Manager to own tagging across web and app, ensuring data accuracy from capture. You will specify, build, test and maintain tracking using Google Tag Manager, collaborating with analytics, data activation and engineering teams to create robust implementations.

This hands-on role emphasizes QA, data quality, and privacy compliance as you drive tagging strategies and improve data coverage across platforms.

Qualifications

• Hands-on experience implementing digital tracking with Google Tag Manager.
• Solid understanding of event-based data collection for analytics and/or advertising.
• Experience with an enterprise digital analytics platform, ideally Amplitude.

Responsibilities

• Implementing and maintaining tracking across web and app using Google Tag Manager.
• Translating tracking requirements into tags, triggers and variables aligned to agreed data layer standards.
• Validating data collection through rigorous testing, debugging and QA.
• Supporting the flow of tracking data to downstream analytics, activation and media platforms.
• Working closely with the wider analytics and data activation teams to improve tracking coverage and consistency.
• Collaborating with engineering and product teams to embed tagging into everyday delivery.
• Spotting and escalating tracking gaps, issues or risks, with clear evidence.
• Following data privacy, consent and regulatory best practice in everything you implement.

Skills

Google Tag Manager (GTM)

JavaScript

Event-based Tracking

Data Layer Implementation

QA & Validation

Amplitude

Web & App Analytics

Privacy & Consent

Debugging

Job description

SJIT is seeking a Digital Analytics Tagging Manager to own tagging across web and app, ensuring data accuracy from capture. You will specify, build, test and maintain tracking using Google Tag Manager, collaborating with analytics, data activation and engineering teams to create robust implementations.

This hands-on role emphasizes QA, data quality, and privacy compliance as you drive tagging strategies and improve data coverage across platforms.