Dairy Performance Advisor — Grow Profitability & Productivity

Agri-Web Limited; Peterborough; On-site; GBP 50,000 - 65,000; Full time

Benefits offered by this job

Performance bonus

Car allowance

Private healthcare

Matched pension up to 10%

Job summary

AB Agri in the United Kingdom is seeking a Dairy Performance Specialist to drive commercial growth and manage farmer relationships across the South West. You will combine dairy nutrition advice with sales to deliver value-led solutions across KW Feeds, NMR, Feedlync and associated services, acting as a trusted partner to improve profitability and performance.

The role requires agricultural sales experience, strong consultative selling, and the ability to travel across the territory.

Qualifications

• Agricultural sales or account management experience.
• Strong consultative selling and relationship-building skills.
• Commercial awareness and negotiation capability.
• Understanding of dairy/livestock farming systems.
• CRM and pipeline management experience.
• Full UK driving licence and willingness to travel.

Responsibilities

• Develop long-term partnerships with dairy farmers and farm businesses.
• Conduct regular reviews to ensure customers gain maximum value from products and services.
• Analyse farm and herd performance data to provide practical, value-driven recommendations.
• Help customers improve productivity, profitability and overall farm efficiency.
• Grow existing accounts while identifying and winning new business opportunities.
• Promote a broad portfolio of feed, herd health, milk recording, genomic and consultancy solutions.
• Create integrated solutions that meet customer needs and deliver measurable results.
• Collaborate with colleagues across multiple businesses to provide the best outcome for customers.
• Represent the business at farm walks, industry events, customer meetings and agricultural forums.
• Maintain a strong sales pipeline and accurate CRM records.
• Monitor territory performance and identify opportunities for growth.
• Turn data and market intelligence into commercial opportunities.

Skills

Agricultural sales

Consultative selling

Negotiation

Dairy farming knowledge

CRM management

Driving licence & travel

Tools

CRM software

Job description

AB Agri in the United Kingdom is seeking a Dairy Performance Specialist to drive commercial growth and manage farmer relationships across the South West. You will combine dairy nutrition advice with sales to deliver value-led solutions across KW Feeds, NMR, Feedlync and associated services, acting as a trusted partner to improve profitability and performance.

The role requires agricultural sales experience, strong consultative selling, and the ability to travel across the territory.