Dairy Performance Specialist

AB Agri; Wales; On-site; GBP 50,000 - 65,000; Full time

Benefits offered by this job

Performance bonus

Car allowance

Private healthcare

Matched pension up to 10%

Job summary

AB Agri is seeking a Dairy Performance Specialist to drive commercial growth and strengthen relationships with dairy farmers in the South West. You will act as a trusted nutritional adviser, delivering value-led solutions from across the Asterra portfolio, including KW Feeds, NMR, Feedlync and related services.

In this role, you will develop partnerships, analyse herd performance data, and promote a full range of feed, health, milk recording, and consultancy offerings.

Qualifications

• Agricultural sales or account management experience.
• Strong consultative selling and relationship-building skills.
• Commercial awareness and negotiation capability.
• Understanding of dairy/livestock farming systems.
• CRM and pipeline management experience.
• Full UK driving licence and willingness to travel.

Responsibilities

• Develop long-term partnerships with dairy farmers and farm businesses.
• Conduct regular reviews to ensure customers gain maximum value from products and services.
• Analyse farm and herd performance data to provide practical, value-driven recommendations.
• Help customers improve productivity, profitability and overall farm efficiency.
• Grow existing accounts while identifying and winning new business opportunities.
• Promote a broad portfolio of feed, herd health, milk recording, genomic and consultancy solutions.
• Create integrated solutions that meet customer needs and deliver measurable results.
• Collaborate with colleagues across multiple businesses to provide the best outcome for customers.
• Represent the business at farm walks, industry events, customer meetings and agricultural forums.
• Maintain a strong sales pipeline and accurate CRM records.
• Monitor territory performance and identify opportunities for growth.
• Turn data and market intelligence into commercial opportunities.

Skills

Agricultural sales

Relationship building

CRM & pipeline management

Consultative selling

Negotiation capability

Tools

CRM software

Data analysis

Job description

Job Title: Dairy Performance Specialist

Location: Severn Estuary / South Wales, UK

Contract type and shift: Permanent, Monday - Friday - 37.5 hours per week

Package includes: Salary from £50,000 (depending on experience) plus a benefits package designed to support your wellbeing and reward your impact, including performance related bonus, car allowance, private healthcare, and a matched pension contribution of up to 10%

Are you an expert in agricultural field sales? Do you enjoy building relationships with dairy farmers and industry stakeholders?

We are recruiting a Dairy Performance Specialist to support the delivery of commercial growth, customer retention and relationship management across the South West territory. Acting as a trusted nutritional adviser to dairy farmers, the role combines the strengths of both sales and nutritional consultancy to deliver value-led solutions using the full portfolio of Asterra businesses, including KW Feeds, NMR, Feedlync and associated services. As a Dairy Performance Specialist, you'll be the trusted partner helping dairy farmers improve performance, profitability and long-term success across your territory

What You'll Be Doing

• Develop long-term partnerships with dairy farmers and farm businesses.
• Conduct regular reviews to ensure customers gain maximum value from products and services.
• Analyse farm and herd performance data to provide practical, value-driven recommendations.
• Help customers improve productivity, profitability and overall farm efficiency.
• Grow existing accounts while identifying and winning new business opportunities.
• Promote a broad portfolio of feed, herd health, milk recording, genomic and consultancy solutions.
• Create integrated solutions that meet customer needs and deliver measurable results.
• Collaborate with colleagues across multiple businesses to provide the best outcome for customers.
• Represent the business at farm walks, industry events, customer meetings and agricultural forums.
• Maintain a strong sales pipeline and accurate CRM records.
• Monitor territory performance and identify opportunities for growth.
• Turn data and market intelligence into commercial opportunities.

What You Will Bring

• Agricultural sales or account management experience
• Strong consultative selling and relationship-building skills
• Commercial awareness and negotiation capability
• Understanding of dairy/livestock farming systems
• CRM and pipeline management experience
• Full UK driving licence and willingness to travel

Customer experience sits at the heart of everything we do. As part of the wider Asterra Group, we're proud to be one of the most progressive and forward-thinking feed businesses in the UK, combining national reach with genuine on-farm relationships.

Where growth meets purpose

What sets us apart is how we delight our customers - and that's because of great people like you. People with different life experiences who share common values. Together, we're shaping a world where responsible nutrition is accessible to all. With a big goal comes equally big opportunities to make a career that truly feels like your own. As a team we're collaborative, purpose-driven and encourage trying new ideas. We also find ways to nourish your individual journey, so everyone can feel proud of the difference that they make in their own way.

We're thrilled to share that AB Agri has been recognised as one of The Times Top 50 Employers for Gender Equality 2025. This is a proud moment for us all. It highlights the real progress we've made to build a workplace that is inclusive, supportive, and fair for everyone. Over the last 5 years we have rebuilt our talent management practices, from inclusive hiring, to transparent pay frameworks, flexible work, and the momentum of our Employee Network Groups. Our actions are embedding inclusion at the heart of how we operate and creating a culture where people can be themselves

As a Disability Confident employer, we're committed to ensuring our application and recruitment processes work for everyone so if you need any additional support (like alternative formats for your application, bringing a support dog to the offices, a sign language interpreter - or anything else) just let us know.