D2C E‑Commerce Trading & Merchandising Lead

This Works; Greater London; Hybrid; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Birthday day off

Hybrid working pattern: four days a wk

Employee product discount and product-

Job summary

This Works seeks a skilled D2C e-commerce trader to own daily operations for the brand's direct-to-consumer site. You will optimise merchandising, promotions and hero products, driving conversions and revenue across devices and campaigns.

You will manage the D2C calendar, coordinate launches and ensure site efficiency, product details, pricing and mobile experience are aligned with growth goals. This is a hybrid role in the UK.

Qualifications

• Bring four to six years of hands-on Shopify or comparable D2C trading experience.
• Demonstrate strong mobile conversion, promotion, merchandising and commercial-analysis capability.
• Be rigorous, fast, detail-oriented and willing to escalate risks early.

Responsibilities

• Own daily and weekly trading, monitor sales, traffic, conversion, AOV and revenue per session.
• Build and manage the D2C trading calendar, coordinate campaigns and launches.
• Own homepage, navigation, search, collections and product-page merchandising.
• Identify friction on landing pages, product pages, basket and checkout; track uplift and margin effects.
• Maintain a D2C dashboard covering revenue, traffic, CVR, AOV and category performance.

Skills

Shopify

Merchandising

Commercial analysis

Mobile conversion

Promotions

Tools

D2C platforms (Shopify)

Job description

This Works seeks a skilled D2C e-commerce trader to own daily operations for the brand's direct-to-consumer site. You will optimise merchandising, promotions and hero products, driving conversions and revenue across devices and campaigns.

You will manage the D2C calendar, coordinate launches and ensure site efficiency, product details, pricing and mobile experience are aligned with growth goals. This is a hybrid role in the UK.