Reporting to E-commerce & Amazon Director
ABOUT THIS WORKS
This Works creates effective, trusted sleep, stress and skin solutions that improve people's lives and wellbeing. An award-winning brand founded in 2004 that understands the universal need to restore nervous system regulation at all ages and life stages. Every product is proven to work in scientific studies to help create lasting change.
Our products combine functional fragrances, circadian science and sensorial rituals to help shift the body from heightened stress states into restorative recovery modes. We are recognised globally as leaders in sleep and bodycare and as emerging innovators in neuro-cosmetics and nervous system wellness.
Our brand is built on scientific credibility, efficacy, inclusivity and conscious formulation principles.
ROLE PURPOSE
Own the daily commercial operation of the D2C website, converting demand through accurate merchandising, promotional execution and continual optimisation.
DAILY AND WEEKLY TRADING
- Monitor sales, traffic, conversion, AOV, units per transaction and revenue per session.
- Compare results with target, forecast, prior year and previous trading periods.
- Identify issues by device, category, product, source, landing page and customer type.
- Issue a concise daily trading view with actions, owners and deadlines.
- Escalate material conversion, stock, pricing or technical risks immediately.
TRADING CALENDAR AND MERCHANDISING
- Build and manage the D2C trading calendar within the Director's plan.
- Coordinate campaigns, launches, seasonal moments, exclusives and promotions.
- Own homepage, navigation, search, collections, category and product-page merchandising.
- Use stock, margin and conversion data to prioritise hero products, bundles and categories.
- Manage product setup, pricing, copy, imagery, availability and mobile QA.
CONVERSION, PROMOTIONS AND OPERATIONS
- Identify friction across landing pages, product pages, basket and checkout.
- Maintain the CRO backlog with the Director and Growth Manager.
- Operate within agreed promotional floors and discount guardrails.
- Track uplift, incrementality, margin dilution and post-event effects.
- Coordinate stock, launch availability, technical tickets and customer-service issues.
REPORTING AND CANDIDATE PROFILE
- Maintain a trusted D2C dashboard covering revenue, traffic, CVR, AOV, discounting, margin, contribution and category performance.
- Separate traffic weakness from conversion weakness and turn reporting into action.
- Bring four to six years of hands-on Shopify or comparable D2C trading experience.
- Demonstrate strong mobile conversion, promotion, merchandising and commercial-analysis capability.
- Be rigorous, fast, detail-oriented and willing to escalation risks early.
SUCCESS MEASURES
- D2C net revenue, conversion by device, AOV and revenue per session.
- Gross margin, contribution and full-price mix.
- Promotional incrementality, category and hero-product performance.
- Stock availability, site accuracy and launch delivery.
- Speed of issue identification and resolution.
BENEFITS
- Opportunity to join a growing, science-led wellness brand.
- Employee product discount and quarterly product allocation.
- Birthday day off.
- Hybrid working pattern with four days per week in the office.