Ecommerce Growth Lead: D2C Channel Builder + Equity

Living Things Soda; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Equity

Office in Vauxhall

Job summary

Living Things Soda is building its direct‑to‑consumer presence in the UK and seeks an E‑Commerce Manager to own online growth end‑to‑end. You’ll lead trading across Shopify, TikTok Shop and Amazon, make product and merchandising decisions, and optimise the website for conversion and retention.

You’ll manage paid channels, agencies and CRM, drive revenue growth, and collaborate with marketing to align brand activity with e‑commerce. This is a hands‑on, high‑ownership role based in London.

Qualifications

• 4+ years in e-commerce, DTC or consumer brand growth.
• Experience scaling early-stage D2C brands towards £1m+/month.
• Commercially minded with a proven track record of revenue growth.
• Hands-on Shopify experience; familiar with back end, apps and integrations.
• Experience managing paid channels/agencies; strong CAC, ROAS, AOV and LTV understanding.
• Fluent in GA4 and e-commerce metrics.
• CRM experience across TikTok Shop, Faire and Amazon; Klaviyo knowledge.

Responsibilities

• Own trading across all e-commerce channels (Shopify, TikTok Shop, Faire and Amazon) hitting revenue, margin and profitability targets.
• Plan and execute a digital trading calendar that keeps us ahead of launches, promotions and seasonal moments across every channel.
• Own the commercial performance of the website: merchandising, PDPs, landing pages, conversion and customer experience.
• Make product, range and merchandising decisions to optimise for D2C performance.
• Test and iterate on promotional mechanics (bundles, bulk‑buy, referral and discounting) to maximise revenue and margin.
• Manage our TikTok Shop and Amazon agencies, holding every pound of spend against clear targets.
• Own paid acquisition across paid social, affiliates and paid media, keeping a close eye on CAC efficiency and MER.
• Continuously test new channels, creative approaches and growth levers.
• Work closely with the Marketing team so e‑commerce and brand activity pull in the same direction across paid, SEO, CRM and social.
• Own the CRO roadmap from traffic to checkout, running structured A/B tests and UX experiments.
• Run regular full‑site audits to find and fix UX friction, checkout issues and tracking gaps across mobile and desktop.
• Dig into site behaviour, session data and customer journeys to find friction points and growth opportunities.
• Manage outsourced development and own the Shopify improvement roadmap, keeping quality high and delivery tight.
• Own the email channel end to end; campaigns, lifecycle flows and retention across email and SMS.
• Build retention strategies that increase repeat purchase and LTV.
• Keep CRM joined up with trading, launches and promotional moments, never running in a silo.

Skills

E-commerce growth

DTC growth

Revenue growth

Shopify

Paid acquisition

GA4

CRM

Klaviyo

Job description

Living Things Soda is building its direct‑to‑consumer presence in the UK and seeks an E‑Commerce Manager to own online growth end‑to‑end. You’ll lead trading across Shopify, TikTok Shop and Amazon, make product and merchandising decisions, and optimise the website for conversion and retention.

You’ll manage paid channels, agencies and CRM, drive revenue growth, and collaborate with marketing to align brand activity with e‑commerce. This is a hands‑on, high‑ownership role based in London.