CX & Communications Lead - Campaigns & Automation

MandM Direct Limited; Hereford; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Competitive salary

Volunteer days

Career growth

Staff discounts

Company pension

Holiday allowance

Birthday day off

Free parking

Health & wellbeing

Job summary

MandM Direct Limited is seeking a CX and Communications Executive in Hereford. This hybrid role leads daily trading comms and automated journeys across email, push, SMS, and on-site messaging to drive commercial growth.

You’ll own end-to-end build, testing, and deployment, work with the CX Lead to translate user stories into live journeys, and continuously optimize segmentation and content. Join a fast-paced team delivering impact across channels.

Qualifications

• ESP & Campaign Experience: End-to-end campaign building within an ESP marketing platform, hands-on capability.
• Technical CRM Background: Experience in a technical CRM/Marketing Operations role, Bloomreach desirable.
• QA & Precision Focus: Meticulous testing and QA to ensure journeys work perfectly every time.
• Organisation & Project Management: Strong PM skills, deliver multiple campaigns using Jira.
• Analytical & Data Mindset: Ability to interpret data, deliverability metrics, multi-channel performance.

Responsibilities

• Lead end-to-end build, proofing, and deployment of customer journeys across Email, Push, SMS, and on-site messaging.
• Act as primary execution partner for the CX Lead, turning strategic user stories into live journeys.
• Maintain technical excellence using dynamic content blocks, recommendation logic, and segmentation.
• Execute advanced segmentation and audience building using real-time data and customer properties.
• Develop sophisticated if-then logic and real-time triggers for micro-moments.
• Maintain robust audience exclusion logic to protect data integrity.
• Translate campaign requirements into briefs for the design team with copy and specs.
• Execute daily BAU and promotional campaigns to support trading targets.
• Coordinate end-to-end process for printed media forms (catalogues) with stakeholders.
• Manage and deliver multiple projects via Jira with KPI alignment.

Skills

Campaign management

CRM marketing

QA/testing

Project management

Data analysis

Team collaboration

Tools

Jira

Bloomreach

Job description

MandM Direct Limited is seeking a CX and Communications Executive in Hereford. This hybrid role leads daily trading comms and automated journeys across email, push, SMS, and on-site messaging to drive commercial growth.

You’ll own end-to-end build, testing, and deployment, work with the CX Lead to translate user stories into live journeys, and continuously optimize segmentation and content. Join a fast-paced team delivering impact across channels.