CX Adoption Analytics Lead: Turn Usage into Impact

Pfizer; Tadworth; Hybrid; GBP 92,000 - 153,000; Full time

Job summary

Pfizer is seeking a Senior Manager, CX Adoption Analytics & Insights Lead to serve as the data-driven engine for the Adoption team. This role tracks how internal AI Digital Platforms are used, quantifies engagement, and identifies barriers that can be addressed to improve adoption.

You will diagnose root causes of stalled adoption, hand findings to the Head of GTM and Adoption, and drive measurement standards and cross-functional partnerships to realize value across product, learning, community,

Qualifications

• Bachelor's degree in Data Science, Analytics, Business, Marketing, or a related field.
• 6-8+ years of experience in product analytics, digital telemetry, or marketing growth analytics.
• Strong proficiency in data visualization tools (e.g., Tableau, PowerBI, others) and product analytics platforms.
• Experience establishing measurement standards, frameworks, or analytical methodologies that are adopted across multiple teams or business units.
• Demonstrated ability to influence business or product decisions through data storytelling, evidence-based recommendations, and cross-functional alignment.
• Experience designing and measuring user activation funnels and adoption metrics, including product-led growth metrics such as activation, retention cohorts, and PMF/Sean Ellis-style testing.
• Track record of setting KPI targets, building dashboards, and running a hypothesis-test-and-scale discipline rather than reporting metrics after the fact.

Responsibilities

• Establish standards, frameworks, and best practices for adoption measurement and behavioral analytics across adoption initiatives.
• Build organizational capability by enabling stakeholders to effectively interpret and apply adoption metrics, behavioral indicators, and value-realization measures.
• Facilitate knowledge sharing by communicating analytical insights, methodologies, and successful measurement approaches across business units.
• Influence business and product decisions through evidence-based recommendations and effective communication rather than formal authority.
• Define and track the behavioral metrics that matter depth of tool usage, breadth of features accessed, and long-term user retention.
• Identify exactly where users are experiencing friction and dropping out of the adoption lifecycle, down to the specific step.

Skills

Data analytics

Data storytelling

KPI dashboards

Cross-functional collaboration

SQL

Tableau

Power BI

Education

Bachelor's degree in Data Science, Analytics, Business, Marketing, or a related field

Tools

Tableau

Power BI

Job description

Pfizer is seeking a Senior Manager, CX Adoption Analytics & Insights Lead to serve as the data-driven engine for the Adoption team. This role tracks how internal AI Digital Platforms are used, quantifies engagement, and identifies barriers that can be addressed to improve adoption.

You will diagnose root causes of stalled adoption, hand findings to the Head of GTM and Adoption, and drive measurement standards and cross-functional partnerships to realize value across product, learning, community,