Customer Relationship Manager - Care Home

Crooton; Watford; On-site; GBP 36,000 - 44,000; Full time

Benefits offered by this job

Retail/leisure discounts

Wellbeing support

Job summary

Crooton is seeking a target-driven Sales and Marketing Manager for a Care Home in Hitchin. The role focuses on driving occupancy through full sales funnel management, local community networking, and digital marketing to elevate the home’s profile.

You will leverage CRM data to optimise conversion and engagement. Ideal candidates have healthcare, sales and marketing experience, strong Microsoft Office and CRM skills, and a UK driving licence for community networking.

Qualifications

• Experience in healthcare, sales and marketing expertise is essential.
• Self-motivated with a focus on hitting and exceeding occupancy goals.
• Proficient in Microsoft Office and CRM systems.
• A full UK driving licence is required for community networking.

Responsibilities

• Drive Occupancy: Manage the full sales funnel, from initial enquiry to move-in.
• Network & Influence: Build strong relationships within the local community to generate high-quality leads.
• Digital & Local Marketing: Enhance the home’s profile through targeted campaigns and community events.
• Data Strategy: Use CRM tools (Salesforce) to analyze performance and optimize conversion rates.

Skills

Healthcare experience

Sales proficiency

Marketing expertise

CRM proficiency

Tools

Salesforce

Microsoft Office

Job description

Customer Relationship Manager - Care Home crooton•Hitchin, HRT, gb

Job Description

Sales and Marketing Manager - Care Home

Hours: 40 hours per week - Monday to Friday

Salary: from £40000 per year plus uncapped commission

12 Month Maternity Contract

Location: Gosmore, Hitchin,SG4 7QH

Are you a target-driven sales professional with a passion for high-end service? Join a prestigious, industry-leading care home team to drive occupancy and build lasting community connections. This is a high-visibility role where your networking skills and marketing expertise will directly ensure the success of a first-class facility.

The Role

• Drive Occupancy: Manage the full sales funnel, from initial enquiry to move-in.
• Network & Influence: Build strong relationships within the local community to generate high-quality leads.
• Digital & Local Marketing: Enhance the home’s profile through targeted campaigns and community events.
• Data Strategy: Use CRM tools (Salesforce) to analyze performance and optimize conversion rates.

What You’ll Need

• Proven Track Record: Experience in healthcare, sales and marketing expertise is essential.
• Target Driven: Self-motivated with a focus on hitting and exceeding occupancy goals.
• Tech Savvy: Proficient in Microsoft Office and CRM systems.
• Mobility: A full UK driving licence is required for community networking.

Rewards

• Competitive Salary + Uncapped Commission
• Premium Benefits: Retail/leisure discounts and wellbeing support.

Interested?

Full-time