Customer Relationship Manager

Barchester Healthcare; Copthorne; On-site; GBP 32,000 - 46,000; Full time

Benefits offered by this job

Competitive salary & commission

Discounts

Wellbeing support

Best Doctors service

Career progression

Job summary

Barchester Healthcare in Copthorne is seeking a Customer Relationship Manager to drive occupancy for our premier care home. You will handle enquiries, deliver sales and marketing activities, and represent the home to the local community with professional tours.

The role emphasizes building relationships, analysing enquiries, and working with the management team to maximise occupancy while delivering exceptional resident care and service.

Qualifications

• Proven sales and marketing experience in care sector preferred.
• Ability to analyse data in CRM systems like Salesforce.
• Self-motivated and target-driven.
• Excellent interpersonal and professional communication.

Responsibilities

• Manage enquiries to improve occupancy target conversion.
• Demonstrate excellent communication and tours of the home.
• Network within the local community to raise profile and generate enquiries.
• Support local and wider marketing activities to drive leads.
• Identify opportunities to improve sales and marketing performance.

Skills

Sales experience

Marketing experience

CRM data analysis

Self-motivated

Interpersonal skills

MS Office

Driving licence

Tools

Salesforce CRM

Job description

Competitive salary plus commission

Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community.

Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care.

Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.

Rewards Package

• Attritive salary, alongside a competitive commission structure
• Access to a range of retail and leisure discounts
• Access to a range of wellbeing support and Best Doctors Service
• Opportunity to develop within a hugely supportive team

Responsibilities

• Managing enquiries to improve the conversion rates and achieve occupancy targets
• Excellent communication skills.
• Networking within the local community to raise the profile of the home and generate enquiries
• Supporting local and wider marketing activities to generate enquiries, drive conversion rates and increase occupancy
• Identifying opportunities to improve sales and marketing performance

Need to Have

• Have proven sales and marketing experience preferably in healthcare but not essential
• Have the ability to analyse data on Salesforce or similar CRM application
• Be self-motivated and target driven
• Have interpersonal and professional qualities
• Confident user of Microsoft Office (Excel/Powerpoint)
• Full UK driving licence.

Need to Do

• Represent Barchester and our state of the art home in a friendly and professional manner.
• Responsible for all sales activity for the home.
• Talking to potential new residents over the phone, and providing informative and welcoming tours of the home.
• Engage with residents and relatives to understand their experience and requirements.
• Respond to sales enquiries.
• Actively generate leads and identify local marketing opportunities.
• Maintain a contacts database.