Customer Relationship Manager

Barchester-Healthcare; Bridlington; On-site; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Attritive salary

Competitive commission structure

Wellbeing support

Job summary

Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. You will handle enquiries, deliver tours, and network locally to drive occupancy and enquiries.

A professional sales background with CRM data analysis is essential, with strong communication and Microsoft Office skills. This role involves representing the home with a friendly and professional manner, supporting marketing activities, and developing relationships within the community to grow

Qualifications

• Proven sales and marketing experience, preferably in healthcare.
• Ability to analyse data in a CRM system (e.g., Salesforce).
• Self-motivated, target driven with strong interpersonal skills.
• Confident user of Microsoft Office (Excel/PowerPoint).
• Full UK driving licence is required.

Responsibilities

• Manage enquiries to improve conversion rates and occupancy targets.
• Represent the home with excellent communication and tours.
• Network locally to raise profile and generate enquiries.
• Assist local and wider marketing activities to generate enquiries.
• Identify opportunities to improve sales and marketing performance.

Skills

Sales experience

Marketing

CRM analysis

Interpersonal skills

Microsoft Office

Full UK driving licence

Tools

Salesforce

Job description

Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community.

Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care.

REWARDS PACKAGE:

• Attritive salary, alongside a competitive commission structure
• Access to a range of retail and leisure discounts
• Access to a range of wellbeing support and Best Doctors Service
• Opportunity to develop within a hugely supportive team

RESPONSIBILITIES:

• Managing enquiries to improve the conversion rates and achieve occupancy targets
• Excellent communication skills.
• Networking within the local community to raise the profile of the home and generate enquiries
• Supporting local and wider marketing activities togenerate enquiries,drive conversion rates and increase occupancy
• Identifying opportunities to improve sales and marketing performance

NEED TO HAVE:

• Have proven sales and marketing experience preferably in healthcare but not essential
• Have the ability to analyse data on Salesforce or similar CRM application
• Be self-motivated and target driven
• Have interpersonal and professional qualities
• Confident user of Microsoft Office (Excel/Powerpoint)
• Full UK driving licence.

NEED TO DO:

• Represent Barchester and our state of the art home in a friendly and professional manner.
• Responsible for all sales activity for the home.
• Talking to potential new residents over the phone, and providing informative and welcoming tours of the home.
• Engage with residents and relatives to understand their experience and requirements.
• Respond to sales enquiries.
• Actively generate leads and identify local marketing opportunities.
• Maintain a contacts database.

Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.

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