Customer Relations Manager - Care Home

Glenholme Healthcare Ltd; Spalding; On-site; GBP 30,000 - 35,000; Full time

Job summary

An established industry player in the healthcare sector is seeking a proactive Customer Relations Manager to join their Senior Living team. In this pivotal role, you will engage with the community, build relationships, and connect families with the right care solutions. Your efforts will directly impact occupancy rates and enhance the reputation of the care home. With a competitive salary and attractive benefits, this position offers a fulfilling opportunity for those passionate about making a difference in people's lives. If you thrive in a dynamic environment and enjoy helping others, this role is perfect for you.

Benefits

28 days holiday including bank holidays

Extra day off for birthday

Employee Assistance Programme

Pension scheme

Life assurance (£10,000)

Cycle2Work scheme

Exclusive discounts at leading stores

Quarterly awards for contributions

Qualifications

• Proven experience in building relationships in health or hospitality sectors.
• Strong track record of prospect generation and conversion.
• Experience conducting tours or presentations in sales or service environments.

Responsibilities

• Generate and nurture prospects through networking and outreach.
• Conduct engaging show rounds of the care home facilities.
• Increase occupancy by following up with potential residents and families.

Skills

Relationship Building

Networking

Sales and Marketing

Communication Skills

Organizational Skills

CRM Systems

Tools

CRM Systems

Job description

Customer Relations Manager – Senior Living
Location: Halmer Court, Spalding
Salary: £30,000 - £35,000 + Quarterly Performance Bonus

This role is based on-site.

Glenholme is a respected, award-winning healthcare provider with over 30 years of experience in delivering outstanding care. We're seeking a proactive and personable Customer Relations Manager to join our Senior Living team at our luxury care home in Spalding.

This is a key role for someone who thrives on building relationships, networking within the community, and connecting families with the right care solution. If you enjoy meeting new people, providing meaningful support during important life decisions, and driving occupancy through creative prospect generation, this could be the ideal next step in your career.

What You’ll Be Doing:

• Generating and nurturing prospects through networking, local outreach, and relationship-building.
• Conducting engaging show rounds of our beautiful care home, highlighting our excellent facilities and compassionate care.
• Increasing occupancy by identifying and following up with potential residents and their families.
• Creating and implementing local marketing strategies to enhance our reputation within the community.
• Strengthening our presence across digital platforms and social media.
• Collaborating with the care home team to plan and support events that connect us with local groups and organisations.
• Improving enquiry response times and the overall customer experience from initial contact through to move-in.
• Tracking and analysing lead generation and conversion data using CRM systems to inform strategy and boost results.

What We’re Looking For:

• Proven experience in building relationships and professional networks, ideally within the health, care, or hospitality sectors.
• A confident communicator with a warm, empathetic approach—able to connect with people at all stages of life.
• Experience conducting tours or presentations, ideally in a sales or service-led environment.
• A strong track record of prospect generation and conversion.
• Previous experience in sales and marketing, with an understanding of lead generation, local outreach, and brand promotion.
• Excellent organisational skills and the ability to manage your own diary.
• Familiarity with CRM systems and using data to drive performance.
• Enthusiastic, proactive, and motivated by helping others.

Why Join Glenholme?

• £30,000–£35,000 salary + quarterly performance bonus
• 28 days’ holiday including bank holidays, plus an extra day off for your birthday
• Up to 5 additional days for length of service
• Employee Assistance Programme – support for mental health, parenting, finances and more
• Pension scheme, life assurance (£10,000), and Cycle2Work scheme (T&Cs apply)
• Exclusive discounts at leading supermarkets, retail stores, gyms, restaurants and more
• Quarterly awards to recognise and reward your contribution

If you’re ready to bring your passion for people and community engagement to a rewarding, purpose-driven role, we’d love to hear from you.

Apply today to become our new Customer Relations Manager.

JobCode: GHETO1