Customer Manager – South Asian Channel

Westmill Foods Limited; Greater London; Hybrid; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Up to 25% Annual Incentive Plan

Company car or car allowance

Extra annual leave

Electric vehicle salary sacrifice

Cycle to Work salary sacrifice

Employee Assistance Programme

Financial education and affordable_lo

Job summary

Westmill Foods Limited is seeking a commercially minded Customer Manager to grow our East and South London portfolio, focusing on South Asian and specialist food markets. You’ll own an established customer base while winning new business, with the freedom to manage your territory and travel as needed.

You’ll build lasting relationships, develop territory plans, negotiate listings, and work with Sales, Marketing and Customer Services to deliver measurable results.

Qualifications

• Experience in a customer facing sales role within FMCG, foodservice, wholesale or a similar environment.
• Track record of growing accounts and developing new business.

Responsibilities

• Build strong relationships with existing customers and identify opportunities to grow their business with Westmill.
• Win new customers and develop new business opportunities.
• Increase distribution, visibility and sales of leading food brands.
• Develop customer and territory plans to drive volume, revenue and margin.
• Negotiate with customers to secure new listings and promotions.

Skills

Relationship building

Negotiation

Business development

Independent working

Driving licence

Job description

East London & South London | Field Based

Department: Sales
Location: Field Based
Closing date: 19th November 2026

Love winning new business, building customer relationships and seeing the results of your hard work?

At Westmill, we’re looking for a commercially minded Customer Manager to help grow some of the UK’s best known food brands across East and South London. From Elephant Atta and Rajah to Patak’s, Lucky Boat and Green Dragon, our brands are enjoyed by millions of consumers. Now we’re looking for someone with the energy, ambition and commercial instinct to get them into even more stores and businesses.

If you enjoy getting out into the market, developing relationships, spotting opportunities and making things happen, this could be the opportunity for you.

The Opportunity

As our Customer Manager, you’ll take ownership of an established customer portfolio while identifying and winning new business across your territory. You’ll work predominantly with customers in East London, with some customers in South London, developing our presence across the South Asian and wider specialist food markets. This is a field based role where you’ll have the freedom to manage your territory, build relationships and make a real commercial impact, supported by our Senior Customer Manager and wider sales team.

What you’ll be doing

• Building strong relationships with existing customers and identifying opportunities to grow their business with Westmill.
• Winning new customers and developing new business opportunities.
• Increasing the distribution, visibility and sales of our leading food brands.
• Developing customer and territory plans that drive volume, revenue and margin.
• Negotiating with customers to secure new listings and promotional opportunities.
• Spending time in the market, understanding customers, competitors and emerging opportunities.
• Working closely with colleagues across Sales, Marketing and Customer Services to deliver results.

What we’re looking for

We’re looking for someone who combines a passion for sales with the commercial ability and determination to deliver results. You’ll have experience in a customer facing sales role within FMCG, foodservice, wholesale or a similar environment, with a track record of growing accounts and developing new business. Experience within the South Asian food market would be particularly welcome, but it’s not essential.

You’ll also bring:

• Strong relationship building, influencing and negotiation skills.
• A proactive approach to finding and winning new business.
• Commercial awareness and the ability to turn customer insights into sales growth.
• Excellent organisation and territory management skills.
• The confidence and motivation to work independently.
• A full UK driving licence and flexibility to travel across your territory.

Above all, we’re looking for someone who enjoys meeting customers, building relationships and turning opportunities into results.

Why Westmill?

We’re one of Europe’s largest specialist food businesses and part of Associated British Foods, a global food group. Our portfolio includes some of the most recognised and loved brands in authentic Asian food. But it’s our people who make the difference. At Westmill, you’ll be part of a collaborative business where your ideas are valued, your contribution matters and you’ll have the opportunity to make a genuine impact.

Alongside a competitive salary, we offer:

• Up to 25% Annual Incentive Plan
• Choice of company car or car allowance
• Option to buy additional annual leave
• Electric vehicle and Cycle to Work salary sacrifice schemes
• 24/7 confidential Employee Assistance Programme
• Financial education and access to affordable loans
• Extra Spice, our employee benefits platform offering retail and leisure discounts from day one

We welcome applications from all backgrounds and are happy to discuss reasonable adjustments throughout the recruitment process.