Customer & Loyalty Manager

Tarsh & Partners Marketing Recruitment; Greater London; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A family-owned retail leader seeks a Customer & Loyalty Manager in central London to drive customer engagement and loyalty via data-driven CRM strategies. This role involves leading customer retention initiatives and developing marketing tactics that enhance brand advocacy and purchase frequency.

Qualifications

• 3-5+ years in CRM; email marketing and loyalty programme management.
• Proven track record in delivering customer retention strategies.
• Experience with CRM platforms and customer data analysis.

Responsibilities

• Own end-to-end CRM strategy across email, SMS, direct mail.
• Lead customer segmentation, journey mapping and campaign planning.
• Analyse customer data and campaign performance for insights.

Skills

CRM Management

Email Marketing

Customer Retention

Analytical Skills

Project Management

Tools

CRM Platforms

Automation Tools

Job description

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Tarsh & Partners Marketing Recruitment provided pay range

This range is provided by Tarsh & Partners Marketing Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

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NEW Customer & Loyalty Manager, Luxury Retail

Based central London with fixed hybrid working

**Join a family-owned retail leader with a rich heritage in this newly created role, driving customer engagement and loyalty through data-driven CRM**

This exciting opportunity will see you play a pivotal role in shaping how the company develops and manages customer relationships to drive loyalty and business growth. Reporting to the Head of Marketing and Communications, your role will be to spearhead data-driven customer retention and engagement strategies, focusing on loyalty and CRM.

As the Customer & Loyalty Manager, you’ll lead the development and execution of data-driven customer marketing initiatives; personalised, timely and relevant communications that drive footfall, purchase frequency and brand advocacy.

Responsibilities

• Own end-to-end CRM strategy across email, SMS, direct mail
• Lead customer segmentation, journey mapping and lifecycle campaign planning
• Analyse customer data and campaign performance to generate actionable insights
• Develop and optimise automated journeys (welcome, reactivation, post-purchase)
• Evolve loyalty program to drive engagement, retention, and visit frequency

Requirements

• 3-5+ years in CRM; email marketing and loyalty programme management
• Proven track record delivering measurable customer retention strategies
• Experience with CRM platforms, automation tools and customer data platforms
• Analytical, commercial, and customer-focused mindset
• Strong project management and communication skills

Keen to hear more? Apply here, or contact [e-mail] with your CV and why you believe you’re the right fit for the role.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail

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