Customer Journey Content Lead: SEO & AI-Driven Growth

Reed; Norwich; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

25 days' annual leave

Enhanced pension scheme

Employee Assistance Programme

EV charging points

Free on-site parking

Shower and locker facilities

Job summary

Reed in Norwich is seeking a Customer Journey & Content Specialist to drive engaging content across the customer journey and optimise digital experiences. You will work with SEO specialists and stakeholders to improve visibility and conversions.

The role demands a data-driven approach, strong SEO and experience with AI-powered search, video content creation, and cross-functional collaboration. Full right to work in the UK is required, with office-based work in Norwich.

Qualifications

• Experience in digital content production for a consumer-facing brand.
• Strong SEO knowledge and practical application.
• Experience creating content for AI-powered search and discovery platforms.
• Proficiency with AI tools and technologies.
• Strong analytical and reporting skills.
• Experience creating and editing short-form video content.
• Previous people management experience.
• Excellent written and verbal communication skills.
• Proactive, hands-on approach with strong collaboration skills.
• Professional, adaptable, and flexible mindset.
• Full right to work in the UK (sponsorship is not available).

Responsibilities

• Create, manage, and optimise engaging content across the customer journey.
• Produce content for websites, social media, video, podcasts, and other digital channels.
• Identify opportunities to improve engagement, conversion rates, and revenue.
• Develop content strategies aligned with SEO best practices and AI search experiences.
• Analyse content performance, user behaviour, and engagement metrics.
• Enhance user experience through data-led content improvements.
• Collaborate with internal teams to align content with business objectives.
• Provide support and guidance to team members where required.
• Stay up to date with emerging digital, content, and AI trends.

Skills

Content strategy

SEO knowledge

AI content tools

Analytics & reporting

Video content creation

People management

Written & verbal communication

Collaboration

Customer journey optimisation

Conversion optimisation

Job description

Reed in Norwich is seeking a Customer Journey & Content Specialist to drive engaging content across the customer journey and optimise digital experiences. You will work with SEO specialists and stakeholders to improve visibility and conversions.

The role demands a data-driven approach, strong SEO and experience with AI-powered search, video content creation, and cross-functional collaboration. Full right to work in the UK is required, with office-based work in Norwich.