Customer Insights Analyst

Harnham; West Midlands; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Harnham is recruiting for a Customer Selections and Analytics Consultant to join a growing customer analytics function at a pivotal time, where data drives campaign delivery and commercial decision-making.

You will translate campaign briefs into clear technical requirements, build and optimise selections using SQL, join data from CRM, transactional and engagement sources, and push selections into a CRM via APIs.

Qualifications

• Strong SQL capability to build and optimise queries.
• Experience translating briefs into practical data solutions.
• Experience with multiple data sources and large datasets.
• Experience supporting marketing or customer communications campaigns.

Responsibilities

• Translate campaign briefs into clear, structured technical requirements.
• Build and optimise campaign selections using SQL.
• Join and manipulate data from CRM, transactional, and engagement sources.
• Use APIs to push selections into a CRM platform for campaigns.
• Partner with analytics on testing, measurement, and performance analysis.
• Plan selections ahead of delivery schedules.
• Contribute to data platform migrations and process improvements.

Skills

SQL proficiency

Campaign selections

CRM data handling

Data translation

Data sources

Marketing campaigns

Tools

APIs

CRM platform

Job description

This is an opportunity to join a growing customer analytics function at a pivotal time, where data plays a central role in shaping customer communications and commercial decision-making. You will work at the heart of campaign delivery, combining technical expertise with real business impact across multiple product areas.

The Company

They are a well-established UK financial services organisation with a strong customer-first culture and a reputation for high-quality service. Data and analytics are a strategic priority, with ongoing investment in modern platforms, tools, and ways of working. The environment is collaborative, stable, and focused on long-term value rather than short-term wins.

The Role

As a Customer Selections and Analytics Consultant, you will be responsible for delivering accurate and timely customer selections that support a wide range of campaigns. You will work closely with analytics and marketing stakeholders to turn campaign briefs into robust, data-driven outputs.

Key responsibilities include:

• Translating campaign briefs into clear, structured technical requirements
• Building, running, and optimising campaign selections using SQL
• Joining and manipulating data from multiple sources including CRM, transactional, and engagement data
• Using APIs to push selections into a CRM platform, supporting email and direct mail campaigns
• Partnering with analytics specialists on testing, measurement, and performance analysis
• Planning selections ahead of delivery schedules to support smooth campaign execution
• Contributing to wider data platform migrations and process improvements

Your Skills and Experience

• Strong SQL capability, with confidence building and optimising complex queries
• Experience in campaign selections, customer analytics, CRM data, or a related data role
• Ability to translate business requirements into practical data solutions
• Comfortable working with multiple data sources and large customer datasets
• Experience supporting marketing or customer communications campaigns
• Industry background is open, with transferable analytical experience valued

What They Offer

• Competitive salary and benefits package
• Hybrid working with flexibility built into the culture
• Exposure to large-scale data platform and CRM transformation projects
• Clear opportunities to develop technical capability and progress within analytics
• A supportive, collaborative team environment with strong knowledge sharing