Customer Insights & Activation Specialist

Michael Kors; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Premium product discounts

Flexible benefits

Inclusive culture

Job summary

Michael Kors in London is seeking a Customer Insights and Activation Analyst to bridge data and marketing. You will work with SQL and Amperity to extract, shape, and validate data, turning insights into targeted campaign audiences and refining them based on performance.

You will collaborate with Brand, Digital Marketing, and Clienteling teams to translate data into actionable marketing activity, ensuring data accuracy and governance throughout the process.

Qualifications

• Solid experience working with customer data and GDP.
• Hands-on experience using SQL to query, manipulate and validate large datasets (essential).
• Advanced PowerPoint skills.
• Advanced Excel skills.
• Strong attention to detail with data accuracy and governance.
• Analytical skills to turn data into actionable insights.

Responsibilities

• Analyse customer behaviour, engagement and purchase patterns to identify actionable insights.
• Define audiences based on data-driven logic to drive revenue or engagement.
• Evaluate campaign performance and provide recommendations to improve targeting and ROI.
• Support A/B testing design and measurement.
• Build and manage customer segments within the CDP for use across channels.
• Define and QA audience selections before activation.
• Ensure compliance with GDPR and consent preferences.

Skills

SQL

Amperity CDP

Audience segmentation

Data governance

Stakeholder management

PowerPoint

Excel

GDPR

Data validation

Snowflake

Tools

Snowflake

Capri Holdings CDP / Amperity

Job description

Michael Kors in London is seeking a Customer Insights and Activation Analyst to bridge data and marketing. You will work with SQL and Amperity to extract, shape, and validate data, turning insights into targeted campaign audiences and refining them based on performance.

You will collaborate with Brand, Digital Marketing, and Clienteling teams to translate data into actionable marketing activity, ensuring data accuracy and governance throughout the process.