Customer Insight & Growth Analytics Manager

BNP Paribas Personal Finance Group; Metropolitan Borough of Solihull; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

BNP Paribas Personal Finance is seeking a Customer Insight Manager to lead the Analytics team, delivering actionable insights to optimise customer profitability and marketing effectiveness. You will manage a team, collaborate with senior stakeholders, and leverage SAS/SQL/Python to work with large data sets.

The role focuses on customer profiling, diagnostics of marketing activity, A/B testing, and developing segmentation to drive commercial value across campaigns and channels.

Qualifications

• Proven experience in managing and supervising a team.
• Experience presenting to senior stakeholders external to the business.
• Able to work with large data sets using SAS/SQL/Python.
• Financial services experience is advantageous.

Responsibilities

• Understand customer profile and behaviour of a credit consumer
• Control and build actual/quantified diagnostics of marketing activity that provide a clear vision of campaign efficiency, statistical significance & profitability levers
• Test and learn: Implement A/B & MVT and communicate performance results to wider business
• Build customer segmentation to treat and engage with customers differently through marketing content
• Provide insight into optimising marketing based on budget and customer behaviour
• Analysis of recommendations to improve performance in Digital Channels, assessing KPIs such as conversion, ROI and CLTV and digitally acquired customers, Affiliates/Aggregators, PPC, SEO, Email, SMS and in-app push notifications

Skills

Team leadership

Data analysis

Big data

SAS

SQL

Python

Tools

SAS

SQL

Python

Job description

BNP Paribas Personal Finance is seeking a Customer Insight Manager to lead the Analytics team, delivering actionable insights to optimise customer profitability and marketing effectiveness. You will manage a team, collaborate with senior stakeholders, and leverage SAS/SQL/Python to work with large data sets.

The role focuses on customer profiling, diagnostics of marketing activity, A/B testing, and developing segmentation to drive commercial value across campaigns and channels.