Customer Engagement Marketing Lead

Bupa; Eccles; Hybrid; GBP 33,000 - 35,000; Full time

Benefits offered by this job

25 days holiday

Fixed Term Benefits allowance

Enhanced pension plan and life保险

Online discounts

Job summary

Bupa is seeking a Senior Marketing Executive to join the Customer Engagement team at Bupa Place, Salford Quays. The role is a 6-month fixed-term contract, full-time (37.5 hours) with hybrid working (2 days in the office). Salary is £33,000–£35,000 annually.

You will support planning and delivery of customer engagement campaigns to increase value, retention and product usage, collaborating with data teams and the in-house creative studio to ensure accurate, compliant communications.

Qualifications

• 2–5 years' marketing experience in a commercial environment.
• Experience managing marketing campaigns and multiple projects simultaneously.
• Exposure to customer engagement, CRM, lifecycle marketing or content marketing.
• Experience across channels such as email, digital, social or direct marketing.
• Strong stakeholder management and communication skills.
• A data-driven approach with the ability to measure and optimise campaign performance.
• Excellent organisational skills and attention to detail.
• Experience working within a regulated environment such as insurance, financial services, healthcare or another compliance-led sector.

Responsibilities

• Delivering customer engagement campaigns across multiple marketing channels.
• Managing projects from initial brief through to execution and performance analysis.
• Supporting the launch of new products, propositions and customer benefits.
• Creating and optimising customer lifecycle communications.
• Developing engaging health and wellbeing content plans.
• Working with data teams to define audience segmentation and targeting strategies.
• Briefing and collaborating with internal creative and studio teams.
• Monitoring campaign performance and identifying opportunities for improvement.
• Building strong relationships with stakeholders across Product, Sales, Customer Experience, Compliance and Digital teams.
• Ensuring all communications meet FCA and financial promotions requirements.

Skills

Marketing experience

Campaign management

CRM

Multi-channel

Stakeholder Mgmt

Data-driven

Regulated sector

Job description

Bupa is seeking a Senior Marketing Executive to join the Customer Engagement team at Bupa Place, Salford Quays. The role is a 6-month fixed-term contract, full-time (37.5 hours) with hybrid working (2 days in the office). Salary is £33,000–£35,000 annually.

You will support planning and delivery of customer engagement campaigns to increase value, retention and product usage, collaborating with data teams and the in-house creative studio to ensure accurate, compliant communications.