Senior Marketing Executive - Customer Engagement

Bupa; Salford; Hybrid; GBP 33,000 - 35,000; Full time

Benefits offered by this job

25 days holiday increasing with length

Enhanced pension plan

Life insurance

Job summary

Bupa Place in Salford Quays is seeking a Senior Marketing Executive to join the Customer Engagement team. The role supports planning and delivery of campaigns and customer communications for the health insurance customer base, spanning multiple channels and stakeholder groups.

You will manage projects from brief to execution, ensuring compliant, customer-focused communications and a data-driven approach to improve retention, product usage and customer value.

Qualifications

• 2–5 years of marketing experience in a commercial environment.
• Experience managing marketing campaigns across multiple channels.
• Exposure to customer engagement, CRM, lifecycle marketing or content marketing.
• Experience across channels such as email, digital, social or direct marketing.

Responsibilities

• Delivering customer engagement campaigns across multiple marketing channels.
• Managing projects from initial brief through to execution and performance analysis.
• Supporting the launch of new products, propositions and customer benefits.
• Creating and optimising customer lifecycle communications.
• Developing engaging health and wellbeing content plans.
• Working with data teams to define audience segmentation and targeting strategies.
• Briefing and collaborating with internal creative and studio teams.
• Monitoring campaign performance and identifying opportunities for improvement.
• Building strong relationships with stakeholders across Product, Sales, Customer Experience, Compliance and Digital teams.
• Ensuring all communications meet FCA and financial promotions requirements.

Skills

Marketing experience

Campaign management

CRM

Stakeholder management

Data-driven

Tools

CRM tools

Email marketing platforms

Job description

Job Description: Senior Marketing Executive - Customer Engagement

Location: Bupa Place, Salford Quays

Contract: 6-month Fixed Term Contract, Full time, 37.5 hours per week

Salary: £33,000 - £35,000

Hybrid working (2 days per week in the office)

We make health happen We're looking for a Senior Marketing Executive to join our Customer Engagement team, supporting the delivery of marketing campaigns and customer communications across Bupa's health insurance customer base. This is a fantastic opportunity for a commercially minded individual who enjoys managing projects from brief through to execution and working across a broad mix of channels. You will support the planning and delivery of customer engagement campaigns designed to increase customer value, retention and product usage. You'll collaborate closely with internal stakeholders, data teams and Bupa's in-house creative studio, developing clear briefs and ensuring all communications are accurate, compliant and customer focused.

What you'll be doing

• Delivering customer engagement campaigns across multiple marketing channels.
• Managing projects from initial brief through to execution and performance analysis.
• Supporting the launch of new products, propositions and customer benefits.
• Creating and optimising customer lifecycle communications.
• Developing engaging health and wellbeing content plans.
• Working with data teams to define audience segmentation and targeting strategies.
• Briefing and collaborating with internal creative and studio teams.
• Monitoring campaign performance and identifying opportunities for improvement.
• Building strong relationships with stakeholders across Product, Sales, Customer Experience, Compliance and Digital teams.
• Ensuring all communications meet FCA and financial promotions requirements.

What you will bring

• Around 2-5 years' marketing experience in a commercial environment.
• Experience managing marketing campaigns and multiple projects simultaneously.
• Exposure to customer engagement, CRM, lifecycle marketing or content marketing.
• Experience across channels such as email, digital, social or direct marketing.
• Strong stakeholder management and communication skills.
• A data-driven approach with the ability to measure and optimise campaign performance.
• Excellent organisational skills and attention to detail.
• Experience working within a regulated environment such as insurance, financial services, healthcare or another compliance-led sector.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• 25 days holiday, increasing through length of service, with option to buy or sell
• Fixed Term Benefits allowance
• An enhanced pension plan and life insurance
• Various other benefits and online discounts

Why Bupa? We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do. We encourage all of our people to "Be you at Bupa", we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That's why we especially encourage applications from people with diverse backgrounds and experiences. Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

If you require information regarding this role in an alternative format, please email: [e-mail]

Time Type: Full time Job Area: PR , Marketing & Brand Locations: Bupa Place

Be at the heart of helping people live longer healthier, happier lives and making a better world. We employ more than 80,000 people globally who are making this a reality.

If you've got the belief, the drive and the talent to help us in our ambition then we'd like to hear from you. Wherever you work, one thing stands out about Bupa people. Our customers are our passion – they're at the heart of our positively different culture of care. At Bupa you'll be challenged, you'll be encouraged to innovate, and collaborate with colleagues who are committed to delivering exceptional experiences. We trust, respect and consider everyone, knowing your difference will make the difference.