Customer Data Analyst: Insights, SQL & Power BI Dashboards

Matalan; Liverpool; On-site; GBP 35,000 - 52,000; Full time

Benefits offered by this job

20% staff discount

Wellbeing support

Pension Scheme

Career development

Life Assurance

Job summary

Matalan is seeking a Customer Data Analyst to turn data into actionable insights that influence strategy across Customer, Ecommerce and Marketing teams. You will own end-to-end analyses, work with semi-structured data, and build data-led campaigns and optimised experiences for customers.

You will design Power BI dashboards, write complex SQL, and collaborate with stakeholders to drive business impact, ensuring data quality and reproducibility in a retail environment.

Qualifications

• Strong SQL skills with experience writing complex queries in a commercial environment.
• Solid understanding of analytics, testing and statistical methods.
• Experience translating data into clear, engaging insights using Power BI.
• Ability to communicate complex findings in a simple, compelling way.
• Experience working with semi-structured data, ideally in retail or B2C.
• Proactive approach to problem solving, with focus on quality and accuracy.
• Strong stakeholder management skills, with the ability to build trust and influence.
• A natural curiosity and desire to understand the “why” behind the data.

Responsibilities

• Own and deliver analysis that goes beyond reporting to provide clear, actionable “so what” insights.
• Writing efficient, scalable SQL to unlock value from complex datasets.
• Applying structured analytical thinking to solve problems with minimal direction.
• Designing and building intuitive Power BI dashboards that bring data to life for stakeholders.
• Using testing and measurement techniques to evaluate performance and optimise campaigns.
• Ensuring data accuracy by understanding and managing data lineage end‑to‑end.
• Identifying data challenges and proactively improving data quality and reliability.
• Creating clear, accessible documentation so work can be easily reused and scaled.
• Partnering with Ecommerce and Marketing stakeholders to support decision making and performance.

Skills

SQL

Power BI

Analytics

Statistical methods

Stakeholder management

Communication

Semi-structured data

Problem solving

Data quality

Data lineage

Job description

Matalan is seeking a Customer Data Analyst to turn data into actionable insights that influence strategy across Customer, Ecommerce and Marketing teams. You will own end-to-end analyses, work with semi-structured data, and build data-led campaigns and optimised experiences for customers.

You will design Power BI dashboards, write complex SQL, and collaborate with stakeholders to drive business impact, ensuring data quality and reproducibility in a retail environment.