Customer Data Analyst

Matalan; Liverpool; On-site; GBP 35,000 - 52,000; Full time

Benefits offered by this job

20% staff discount

Wellbeing support

Pension Scheme

Career development

Life Assurance

Job summary

Matalan is seeking a Customer Data Analyst to turn data into actionable insights that influence strategy across Customer, Ecommerce and Marketing teams. You will own end-to-end analyses, work with semi-structured data, and build data-led campaigns and optimised experiences for customers.

You will design Power BI dashboards, write complex SQL, and collaborate with stakeholders to drive business impact, ensuring data quality and reproducibility in a retail environment.

Qualifications

• Strong SQL skills with experience writing complex queries in a commercial environment.
• Solid understanding of analytics, testing and statistical methods.
• Experience translating data into clear, engaging insights using Power BI.
• Ability to communicate complex findings in a simple, compelling way.
• Experience working with semi-structured data, ideally in retail or B2C.
• Proactive approach to problem solving, with focus on quality and accuracy.
• Strong stakeholder management skills, with the ability to build trust and influence.
• A natural curiosity and desire to understand the “why” behind the data.

Responsibilities

• Own and deliver analysis that goes beyond reporting to provide clear, actionable “so what” insights.
• Writing efficient, scalable SQL to unlock value from complex datasets.
• Applying structured analytical thinking to solve problems with minimal direction.
• Designing and building intuitive Power BI dashboards that bring data to life for stakeholders.
• Using testing and measurement techniques to evaluate performance and optimise campaigns.
• Ensuring data accuracy by understanding and managing data lineage end‑to‑end.
• Identifying data challenges and proactively improving data quality and reliability.
• Creating clear, accessible documentation so work can be easily reused and scaled.
• Partnering with Ecommerce and Marketing stakeholders to support decision making and performance.

Skills

SQL

Power BI

Analytics

Statistical methods

Stakeholder management

Communication

Semi-structured data

Problem solving

Data quality

Data lineage

Job description

Salary: Competitive plus benefits

Working Pattern: Full Time

Contract Type: Permanent

About Matalan

From humble beginnings to disruptive innovations in the retail industry, find out about how Matalan is ever-evolving here.

We know as a team, we are stronger together – we champion equality for all and make lasting connections that go beyond work. We thrive off our inclusive culture, encouraging our colleagues to bring their true selves to work and contributing to collective creativity, open-mindedness and growth.

We want give every candidate the opportunity to perform at their best throughout the application and interview process and then ultimately in their role. If you require any adjustments during our recruitment process, please don’t hesitate to let us know.

In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date.

About The Role

As a Customer Data Analyst, you’ll turn data into meaningful insight that drives real business impact. Sitting at the heart of our Customer, Ecommerce and Marketing functions, you’ll use data to shape smarter decisions, stronger campaigns and better customer outcomes.

You’ll take ownership of projects end-to-end, working with semi-structured data to uncover trends, answer key business questions and influence strategy.

What You’ll Be Doing

• Owning and delivering analysis that goes beyond reporting to provide clear, actionable “so what” insights
• Writing efficient, scalable SQL to unlock value from complex datasets
• Applying structured analytical thinking to solve problems with minimal direction
• Designing and building intuitive Power BI dashboards that bring data to life for stakeholders
• Using testing and measurement techniques to evaluate performance and optimise campaigns
• Ensuring data accuracy by understanding and managing data lineage end-to‑end
• Identifying data challenges and proactively improving data quality and reliability
• Creating clear, accessible documentation so work can be easily reused and scaled
• Partnering with Ecommerce and Marketing stakeholders to support decision making and performance

About You

You’re a curious, commercially minded analyst who enjoys digging into data and uncovering the story behind it. You’re confident working independently, but equally comfortable collaborating with stakeholders to drive impact.

You bring both technical expertise and a strong understanding of how data supports real business decisions.

What You’ll Bring

• Strong SQL skills, with experience writing complex queries in a commercial environment
• A solid understanding of analytics, testing and statistical methods
• Experience translating data into clear, engaging insights using tools like Power BI
• The ability to communicate complex findings in a simple, compelling way
• Experience working with semi-structured data, ideally in a retail or B2C environment
• A proactive approach to problem solving, with a focus on quality and accuracy
• Strong stakeholder management skills, with the ability to build trust and influence
• A natural curiosity and desire to understand the “why” behind the data
• A mindset of continuous improvement, always looking to develop and add more value

Benefits

In addition to competitive salaries, we also offer the below core benefits:

• 20% staff discount, which increases with length of service
• Thrive Recognition Scheme
• Wellbeing support provided by the Retail Trust
• Life Assurance
• Retail Rewards platform offering discounts for other retailers
• Pension Scheme
• Access to a wide range of career development
• Additional benefits may apply depending on your role and area of the business