Crypto Growth Marketing Lead

Koinly; Greater London; Remote; GBP 60,000 - 80,000; Full time

Job summary

Koinly is in search of a senior Google Ads specialist to lead our paid acquisition strategy targeting crypto audiences. This fully remote role demands hands-on execution and creativity in ad copywriting and campaign design across various channels.

The ideal candidate has at least 5 years of experience directly managing ad spend, with a strong understanding of crypto and sophisticated marketing strategies. Join our dynamic team and help propel our growth in the fast-evolving crypto tax industry.

Qualifications

• 5–8 years of hands-on experience in running paid acquisition.
• Experience marketing to technical or financially sophisticated audiences.
• Strong track record in scaling Google Ads budgets.

Responsibilities

• Own and scale paid acquisition across channels.
• Manage Google Ads account: writing copy, adjusting bids, and running experiments.
• Own the affiliate program and coordinate cross‑channel campaigns.

Skills

Google Ads expertise

SQL proficiency

Creativity in ad copy

Performance marketing

Tools

Google Ads

Python

Job description

Koinly is in search of a senior Google Ads specialist to lead our paid acquisition strategy targeting crypto audiences. This fully remote role demands hands-on execution and creativity in ad copywriting and campaign design across various channels.

The ideal candidate has at least 5 years of experience directly managing ad spend, with a strong understanding of crypto and sophisticated marketing strategies. Join our dynamic team and help propel our growth in the fast-evolving crypto tax industry.