Cross-Border Payments GTM & Strategy Lead

PaymentGenes; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

PaymentGenes in London is seeking a Strategy & GTM Lead to own the commercial strategy for cross-border payments. You will define target segments, ICPs, and competitive positioning, backed by data on win rates and sales cycles.

You will size opportunities, build GTM playbooks, and develop a high-impact scorecard linking strategy to pipeline and revenue while enabling the sales force with AI-powered assets.

Qualifications

• Experience building commercial strategy and GTM for fast-growing B2B businesses.
• Proven ability to size markets, build evidence, and translate into playbooks.
• Credibility with sales teams and senior stakeholders; strong analytics mindset.

Responsibilities

• Own the commercial strategy: target segments, verticals, ICPs and competitive positioning.
• Codify where the business wins today using win rates, sales cycles and productivity data.
• Size and test future opportunities with clear hypotheses and scalable plans.
• Build a scorecard linking strategy to pipeline and revenue.
• Convert strategy into GTM playbooks with guardrails for sellers.
• Lead a certification path so reps only quote numbers when ready.
• Own the sales asset library and AI/agent tooling to speed selling.
• Measure adoption, win rate and productivity per head to drive decisions.

Skills

Commercial strategy

GTM

Sales enablement

B2B

Payments/fintech

CRM fluency

HubSpot

AI in sales

Leadership

Tools

HubSpot

Job description

PaymentGenes in London is seeking a Strategy & GTM Lead to own the commercial strategy for cross-border payments. You will define target segments, ICPs, and competitive positioning, backed by data on win rates and sales cycles.

You will size opportunities, build GTM playbooks, and develop a high-impact scorecard linking strategy to pipeline and revenue while enabling the sales force with AI-powered assets.