CRO Strategy Lead — Digital Growth & Testing

Mortgage Advice Bureau; East Midlands; Hybrid; GBP 30,000 - 50,000; Full time

Benefits offered by this job

Private Medical Insurance (Vitality)

25 days annual leave (28 with service)

Pension contribution (LG)

Share save scheme (Equinity)

Retail discounts

Entertainment tickets

Job summary

Mortgage Advice Bureau (MAB) is seeking a Conversion Rate Optimisation (CRO) Manager to own the CRO agenda across our digital customer journeys. You’ll use data and behaviour insights to identify opportunities, remove friction and improve the effectiveness of digital journeys.

Working with marketing, UX and development, you will deliver a testing roadmap that drives growth in lead generation and performance. Hybrid working applies with 2-3 days in Derby and remaining days remote.

Qualifications

• Experience in CRO, digital optimisation or UX-focused activity.
• Strong analytical mindset with a data-driven approach to problem solving.
• Experience running A/B and multivariate testing programmes.
• Knowledge of tools such as Optimizely, Hotjar and Engage.
• Excellent stakeholder management and communication skills.
• Ability to translate complex data into clear recommendations and actions.
• Curious and proactive approach with a passion for continuous improvement.
• HTML and CSS experience is advantageous.

Responsibilities

• Lead the development and delivery of MAB's CRO strategy across digital channels.
• Create and manage a programme of A/B and multivariate testing to improve conversion performance.
• Analyse customer behaviour and user journey data to identify opportunities for optimisation.
• Collaborate with marketing, UX and development teams to implement and evaluate test activity.
• Build and maintain a CRO road map aligned to business objectives and growth targets.
• Report on performance and share actionable insights to influence decisions.
• Foster a culture of continuous learning, experimentation and optimisation.

Skills

CRO strategy

Data-driven problem solving

A/B testing

Multivariate testing

Stakeholder management

Data interpretation

Continuous improvement

HTML/CSS knowledge

Tools

Optimizely

Hotjar

Engage

Job description

Mortgage Advice Bureau (MAB) is seeking a Conversion Rate Optimisation (CRO) Manager to own the CRO agenda across our digital customer journeys. You’ll use data and behaviour insights to identify opportunities, remove friction and improve the effectiveness of digital journeys.

Working with marketing, UX and development, you will deliver a testing roadmap that drives growth in lead generation and performance. Hybrid working applies with 2-3 days in Derby and remaining days remote.