Conversion Rate Optimisation (CRO) Manager

Mortgage Advice Bureau; East Midlands; Hybrid; GBP 30,000 - 50,000; Full time

Benefits offered by this job

Private Medical Insurance (Vitality)

25 days annual leave (28 with service)

Pension contribution (LG)

Share save scheme (Equinity)

Retail discounts

Entertainment tickets

Job summary

Mortgage Advice Bureau (MAB) is seeking a Conversion Rate Optimisation (CRO) Manager to own the CRO agenda across our digital customer journeys. You’ll use data and behaviour insights to identify opportunities, remove friction and improve the effectiveness of digital journeys.

Working with marketing, UX and development, you will deliver a testing roadmap that drives growth in lead generation and performance. Hybrid working applies with 2-3 days in Derby and remaining days remote.

Qualifications

• Experience in CRO, digital optimisation or UX-focused activity.
• Strong analytical mindset with a data-driven approach to problem solving.
• Experience running A/B and multivariate testing programmes.
• Knowledge of tools such as Optimizely, Hotjar and Engage.
• Excellent stakeholder management and communication skills.
• Ability to translate complex data into clear recommendations and actions.
• Curious and proactive approach with a passion for continuous improvement.
• HTML and CSS experience is advantageous.

Responsibilities

• Lead the development and delivery of MAB's CRO strategy across digital channels.
• Create and manage a programme of A/B and multivariate testing to improve conversion performance.
• Analyse customer behaviour and user journey data to identify opportunities for optimisation.
• Collaborate with marketing, UX and development teams to implement and evaluate test activity.
• Build and maintain a CRO road map aligned to business objectives and growth targets.
• Report on performance and share actionable insights to influence decisions.
• Foster a culture of continuous learning, experimentation and optimisation.

Skills

CRO strategy

Data-driven problem solving

A/B testing

Multivariate testing

Stakeholder management

Data interpretation

Continuous improvement

HTML/CSS knowledge

Tools

Optimizely

Hotjar

Engage

Job description

CRO Manager

Permanent, Full-time

Hybrid - 2-3 days at our Derby office, the rest working from home

Up to £50,000 plus benefits

At MAB, we're passionate about creating exceptional digital experiences that help customers access the advice and support they need. As our digital presence continues to grow, we're looking for a Conversion Rate Optimisation (CRO) Manager to help us maximise performance across our customer journeys and drive measurable business impact.

The Role

This is an exciting opportunity to take ownership of conversion rate optimisation across a range of digital channels, including our websites, digital tools, introducer relationships and network of mortgage firms. You'll use data, insight and customer behaviour analysis to identify opportunities, remove friction and improve the effectiveness of our digital journeys.

Working closely with marketing, UX and development teams, you'll create and deliver a testing roadmap that drives continuous improvement and supports lead generation growth across the business.

What You'll Be Doing

• Leading the development and delivery of MAB's CRO strategy across digital channels.
• Creating and managing a programme of A/B and multivariate testing to improve conversion performance.
• Analyse customer behaviour and user journey data to identify opportunities for optimisation.
• Collaborating with marketing, UX and development teams to implement and evaluate test activity.
• Building and maintaining a CRO road map aligned to business objectives and growth targets.
• Reporting on performance, sharing actionable insights and influencing decision-making across the organisation.
• Driving a culture of continuous learning, experimentation and optimisation.

What We're Looking For

We're looking for a commercially minded digital specialist who is passionate about understanding customer behaviour and using data to improve performance.

You'll Bring

• Experience in CRO, digital optimisation or UX-focused activity.
• A strong analytical mindset with a data-driven approach to problem solving.
• Experience running A/B and multivariate testing programmes.
• Knowledge of tools such as Optimizely, Hotjar and Engage.
• Excellent stakeholder management and communication skills.
• The ability to translate complex data into clear recommendations and actions.
• A curious and proactive approach with a passion for continuous improvement.
• Experience of HTML and CSS would be advantageous, but isn't essential.

Recruitment Process

1st stage: Teams interview

2nd stage: Face to face at our Derby office

What's In It For You?

• Private Medical Insurance (Vitality), 25 days annual leave (increasing to 28 with service) plus your birthday off, matched pension contribution (L&G), share save scheme (Equinity), retail discounts, free entertainment tickets, plus much more!
• Flexible working hours with hybrid working for Head Office roles (as agreed with your line manager)
• A wide range of Learning & Development offers, from 121 coaching to qualification support, helping you to grow and thrive in your career
• A supportive, inclusive culture with forums you're welcome to join from day 1, using your voice to make MAB an even better place to work

Everyone is Welcome

At MAB, we value different experiences and perspectives which adds diversity and value to our culture. As an equal opportunities employer, we are committed to creating an environment where everyone feels welcomed, included and heard for who they are. We aspire to have a diverse and inclusive workplace and strongly encourage applicants from a wide range of backgrounds to apply and join us.

We are committed to reducing barriers in every stage of our recruitment process so everyone feels they can bring their best self when applying for new opportunities at MAB. If you’d like to hear how we can support you by adjusting our process, from application to interview and onboarding, please contact [e-mail].

Use of AI

We recognise that AI tools can be a helpful way to articulate your qualities, skills and experience when applying for roles. It’s important to us, however, that we see the real you throughout the recruitment process. We hire real people, not polished personas! We simply ask that you consider carefully how and where you use AI during your application, so we can hear your own thoughts and meet your authentic self.

Please note we are unable to consider candidates requiring visa sponsorship at this moment in time. We won't be accepting speculative CVs from recruitment agencies, with a full PSL in place.