CRO Specialist

Elevation Recruitment Group; Bingham; On-site; GBP 35,000 - 55,000; Full time

Job summary

Elevation Recruitment Group is partnering with an established e-commerce business supplying a wide range of workplace, warehouse, industrial and commercial products to businesses across the UK. The role focuses on improving website performance, product content and customer conversion.

You will use AI and competitor research to review pages, run tests and drive improvements that boost online sales while working with SEO and marketing teams on product updates, reporting and day-to-day

Qualifications

• 3–7 years' commercial experience in retail or e-commerce.
• Experience in an e-commerce/product marketing role.
• Strong understanding of SEO and CRO and how these impact website performance.
• Experience using a CMS or e-commerce platform.
• Strong analytical and commercial mindset focused on conversion and sales.

Responsibilities

• Review website pages and competitor sites to identify conversion opportunities.
• Use AI tools to analyse pages, competitor activity and potential improvements.
• Test and optimise website content to improve customer experience and sales.
• Collaborate with SEO to ensure CRO changes support SEO performance.
• Create and maintain product pages across the website.
• Update product images, descriptions, pricing, categories and other information.
• Analyse sales, traffic and conversion data to identify opportunities.
• Track marketing activity and report performance to the Digital Merchandising Manager.
• Support AI functionality development across the website.
• Assist with graphics, product highlights, banners and social content.
• Support seasonal website changes and product launches.
• Work with suppliers to gather product information, imagery and updates.
• Provide sales support through product updates and pricing information.
• Maintain spreadsheets, CMS entries and other day-to-day ecommerce admin.
• Help develop physical product assets including photography, packaging, manuals and branding.

Skills

CRO

A/B testing

AI tools

SEO

CMS experience

Analytics

Stakeholder mgmt

Tools

CMS platform

Google Analytics

Data visualization tools

Job description

Elevation Recruitment Group are excited to be working with an established e-commerce business supplying a wide range of workplace, warehouse, industrial and commercial products to businesses across the UK.

With a large online product range and a growing e-commerce operation, the business is focused on improving the customer journey, increasing online sales and making sure its website and product offering are performing commercially.

The Role

They are looking for a CRO Specialist to join their team and help improve website performance, product content and customer conversion.

A big part of the role will involve using AI and competitor research to review web pages, identify opportunities to improve them and test changes that could increase sales and conversion.

You’ll work closely with the SEO team to make improvements without negatively impacting organic performance, while also supporting the wider e-commerce and marketing team with product updates, reporting and day-to-day administration.

This is a commercial and admin-heavy role, suited to someone who enjoys working with data, websites and product content and wants to see a direct link between their work and sales performance.

Key Responsibilities

• Review website pages and competitor websites to identify opportunities to improve conversion.
• Use AI tools to analyse web pages, competitor activity and potential improvements.
• Review, test and optimise website content to improve customer experience and sales.
• Work closely with the SEO team to ensure CRO changes support, rather than negatively impact, SEO performance.
• Create and maintain product pages across the website.
• Update product images, descriptions, pricing, categories and other product information.
• Analyse sales, traffic and conversion data to identify opportunities.
• Track marketing activity and report performance to the Digital Merchandising Manager.
• Support the development and integration of AI functionality across the website.
• Assist with basic graphics, product highlights, banners and social content.
• Support seasonal website changes and product launches.
• Work with suppliers to gather product information, imagery and updates.
• Provide sales support through product updates, pricing information and repeat-order activity.
• Maintain spreadsheets, CMS entries and other day-to-day e-commerce administration.
• Help develop physical product assets including photography, packaging, manuals and branding.

About You

We're looking for someone with:

• 3-7 years' commercial experience in retail, e-commerce or product marketing.
• Experience in an e-commerce/product marketing role.
• Good understanding of SEO and CRO and how these impact website performance.
• Experience using a CMS or e-commerce platform.
• Strong analytical and commercial awareness, with a focus on conversion and sales.
• Confidence using AI tools for research and identifying opportunities.
• Excellent attention to detail across product and website content.
• Ability to analyse competitors and suggest improvements.
• Strong organisation and ability to manage admin-heavy workloads.
• Good communication and stakeholder management skills.
• Experience managing projects from idea through to delivery.