CRO Manager

Besque; Leeds; On-site; GBP 60,000 - 90,000; Full time

Job summary

Besque is seeking a CRO/UX Manager in Leeds to drive conversion across landing pages, product pages and checkout, with AI woven into every step from research to test variant development. You'll own the on-site funnel and collaborate with growth, design and engineering to ship fast.

You should have a proven CRO track record at a high-growth DTC brand, be fluent with A/B testing tools, analytics platforms, and Shopify, and apply a data-driven, test-oriented approach to reduce friction.

Qualifications

• Proven CRO track record at a high-growth DTC brand.
• Experience using AI heavily to speed CRO workflows.
• Strong understanding of UX principles and how they drive conversion.
• Hands-on experience with A/B testing tools and analytics platforms.
• Comfortable with Shopify and ecommerce funnel mechanics.
• Analytical, test-driven approach with fast shipping mindset.

Responsibilities

• Own the CRO roadmap across the full on-site funnel.
• Use AI to mine data, generate hypotheses, build variants, and analyse results.
• Design, run, and analyse A/B and multivariate tests across pages.
• Build landing pages and test variants rapidly using AI tools.
• Improve UX and remove friction at every stage of the customer journey.
• Use data and AI-driven analysis to identify funnel leaks and why.
• Work closely with growth, creative, and design teams to ship and iterate fast.
• Own conversion metrics and report clearly on impact.

Skills

CRO expertise

AI in CRO

UX fundamentals

A/B testing

Analytics tools

Shopify

Ecommerce funnel

Data-driven

Tools

Shopify

Experimentation platforms

Analytics platforms

Job description

We're hiring a CRO/UX Manager who uses AI to move faster than a traditional optimiser ever could. You'll own how our site converts, turning traffic into customers across landing pages, product pages, and checkout and you'll do it with AI woven through every part of the process, from research and hypothesis generation to building test variants and analysing results.

What you'll do

• Own the conversion rate optimisation roadmap across the full on-site funnel
• Use AI to accelerate every stage of CRO. Mining data for insights, generating hypotheses, spinning up test variants, and analysing results at speed
• Design, run, and analyse A/B and multivariate tests across landing pages, product pages, and checkout
• Build landing pages and test variants rapidly using AI tools rather than waiting on long design and dev cycles
• Improve UX and remove friction at every stage of the customer journey
• Use data, session recordings, and AI-driven analysis to find where the funnel leaks and why
• Work closely with the growth, creative, and design teams to ship and iterate fast
• Own conversion metrics and report clearly on impact

What we're looking for

• Proven CRO track record at a high-growth DTC brand (beauty, wellness, or consumer goods a plus)
• You already use AI heavily in your workflow and can show how it makes you faster and sharper
• Strong understanding of UX principles and how they drive conversion
• Hands‑on experience with A/B testing tools and analytics platforms
• Confident using AI tools to generate insights, build pages, write copy, and analyse tests
• Comfortable with Shopify and the mechanics of a high-performing ecommerce funnel
• Strong analytical skills and a rigorous, test‑driven approach
• A bias for shipping and learning fast

What we offer

• A hands‑on role with real ownership of conversion and site experience
• The tools, budget, and freedom to run an AI‑heavy CRO operation
• Direct access to leadership and a fast-moving, data‑driven team