CRO Analyst

Erin Associates Ltd; Lancashire; On-site; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Bonus

Profit sharing

Pension

Life Assurance

33 Days Holiday

Job summary

Erin Associates is recruiting a CRO Analyst to drive conversion improvement for a market-leading retailer in Lancashire. You will own the CRO programme, analyze user behaviour with heatmaps and recordings, and present data-driven recommendations to Design and Digital teams.

In this role, you will prioritise CRO initiatives, coordinate A/B testing, and collaborate with Product and Development on advanced optimisation projects.

Qualifications

• Experience in CRO, eCommerce or UX-focused roles.
• Hands-on with CRO platforms like ContentSquare or AB Tasty.
• Strong data interpretation and analytical capabilities.

Responsibilities

• Implement and develop an ongoing CRO programme to improve website conversion performance.
• Analyse customer behaviour using heatmaps, user recordings, funnel analysis and other research tools.
• Identify testing opportunities and present recommendations to Design and Digital teams.
• Prioritise CRO initiatives using customer insights, analytics and commercial objectives.
• Coordinate A/B testing programmes from planning through to implementation and reporting.
• Collaborate with Product and Development teams on more complex optimisation projects.

Skills

Analytical skills

Attention to detail

Organisational skills

Project management

Tools

ContentSquare

AB Tasty

Google Analytics

Excel

Job description

CRO Analyst (Conversion Rate Optimisation)

Location: Lytham St Annes, Lancashire

Salary: £40,000 + Bonus, Profit Share, Pension, Life Assurance, 33 Days Holiday & More

We are working with a market-leading retailer based in Lytham St Annes who are looking to expand their growing Digital & eCommerce team. They are now seeking a CRO Analyst (Conversion Rate Optimisation) to join the business. This is an exciting opportunity for someone with a passion for data, user experience and eCommerce, where you'll play a key role in improving website performance through testing, analysis and optimisation.

Core Responsibilities For This CRO Analyst

• Implement and develop an ongoing CRO programme to improve website conversion performance.
• Analyse customer behaviour using heatmaps, user recordings, funnel analysis and other research tools.
• Identify testing opportunities and present recommendations to Design and Digital teams.
• Prioritise CRO initiatives using customer insights, analytics and commercial objectives.
• Coordinate A/B testing programmes from planning through to implementation and reporting.
• Collaborate with Product and Development teams on more complex optimisation projects.

Core Experience For This CRO Analyst Role

• Previous experience within a CRO, eCommerce, Digital Analytics or UX-focused role.
• Hands-on experience using ContentSquare, AB Tasty or similar CRO platforms.
• Strong analytical skills with the ability to interpret customer behaviour and data.
• Excellent attention to detail and strong organisational skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Desirable Skills

• Experience using Google Analytics, Excel or other reporting and analytics tools.
• Knowledge of SEO principles and website optimisation.
• Passion for delivering an exceptional online customer experience.

This is a fantastic opportunity to join an established and highly successful organisation with an excellent reputation for investing in its people. This role is ideal for someone looking to develop their career and take the next step within Digital Optimisation and eCommerce.

Keywords: CRO Analyst, Conversion Rate Optimisation, eCommerce, UX, User Experience, A/B Testing, ContentSquare, AB Tasty, Google Analytics, Heatmaps, Funnel Analysis, Digital Analytics, SEO, Excel, Lytham St Annes, Blackpool, Preston, Lancashire.

Erin Associates welcomes applications from people of all ethnicities, genders, sexual orientations, and disabilities. Please inform us if you require any reasonable adjustments at any stage of the application process.

Location: Lancashire, United Kingdom

Employment: Permanent

Salary: £35000 - £40000 Bonus, Profit Share, Pension, Life Assurance