CRM Transformation Lead — AI, Salesforce & Growth

Keenfinity; Bracknell; Hybrid; GBP 70,000 - 120,000; Full time

Benefits offered by this job

Flexible working

Job summary

KEENFINITY in the United Kingdom seeks an experienced CRM Business Owner to drive the transformation and standardisation of global commercial processes. You will own the Lead-to-Order lifecycle, leverage AI and automation, and ensure Salesforce is a strategic platform across Sales, Marketing, and Service.

You will partner with leaders across IT, Data, and external partners to deliver measurable value, establish governance, KPIs, and user adoption worldwide, while promoting best practices and a

Qualifications

• Master’s degree in Business, Engineering, Information Systems, or a related field.
• 5+ years of experience in CRM, Commercial Excellence, Sales Operations, Process Management, or Digital Transformation.
• Strong understanding of Lead-to-Order processes and commercial operations.
• Experience with Salesforce and enterprise-wide transformation initiatives.
• Knowledge of AI and automation opportunities in commercial environments.

Responsibilities

• Own and continuously improve the global Lead-to-Order process landscape.
• Define and execute the process governance model and transformation roadmap.
• Standardize commercial processes and drive best practices globally.
• Lead AI, automation, and data-driven initiatives to increase efficiency and transparency.
• Drive adoption and optimization of Salesforce and related commercial platforms.
• Collaborate with business leaders, IT, Data, and external partners to deliver business value.
• Establish governance, KPIs, and performance management standards.
• Support organizational change and user adoption across global teams.

Skills

Stakeholder management

Communication

Change leadership

Education

Master’s degree

Tools

Salesforce

Job description

KEENFINITY in the United Kingdom seeks an experienced CRM Business Owner to drive the transformation and standardisation of global commercial processes. You will own the Lead-to-Order lifecycle, leverage AI and automation, and ensure Salesforce is a strategic platform across Sales, Marketing, and Service.

You will partner with leaders across IT, Data, and external partners to deliver measurable value, establish governance, KPIs, and user adoption worldwide, while promoting best practices and a