CRM Systems Manager: Salesforce, Automation & Insights

Spinnaker; Scotland; Remote; GBP 55,000 - 75,000; Full time

Job summary

Spinnaker is seeking a CRM Systems Manager in Scotland to own and optimise the CRM environment, with a focus on governance, data quality, and user adoption. You will partner with sales, marketing, finance and product to deliver reliable data and meaningful insights.

The role emphasizes system administration, reporting, workflows, and integrations over people management, and requires hands-on Salesforce experience and strong stakeholder engagement.

Qualifications

• Hands-on Salesforce administration experience.
• CRM reporting, dashboards and data management.
• Experience managing CRM integrations and supporting commercial teams with system development.

Responsibilities

• Own CRM platform governance, data quality, and user adoption across the business.
• Design and implement CRM workflows and reports to drive insights.
• Collaborate with sales, marketing, finance and product to translate business requirements into CRM solutions.
• Identify opportunities to automate processes and improve commercial performance.

Skills

CRM administration

Data quality

Dashboard reporting

Workflow automation

Stakeholder engagement

Integrations

Tools

Salesforce

Job description

Spinnaker is seeking a CRM Systems Manager in Scotland to own and optimise the CRM environment, with a focus on governance, data quality, and user adoption. You will partner with sales, marketing, finance and product to deliver reliable data and meaningful insights.

The role emphasizes system administration, reporting, workflows, and integrations over people management, and requires hands-on Salesforce experience and strong stakeholder engagement.