CRM Architect & Sales Ops Lead — Salesforce Expert

Fractory; Manchester; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Equity options

Hybrid work

International team

Team events

Job summary

Fractory is hiring a Marketing & Sales Operations Manager to own the Salesforce layer of our commercial operating system. Based in Manchester with hybrid options in Tallinn or Tartu, you will shape structure, rules, workflows and dashboards that keep the pipeline accurate and the funnel visible.

You will collaborate with CRO, regional leadership, Marketing and the data team to design practical processes, drive CRM adoption and improve forecast quality across the UK and Europe.

Qualifications

• 2–5 years hands-on Salesforce administration or CRM operations.
• Strong Salesforce experience: pipeline configuration, workflow automation, reports and dashboards.
• Experience owning a CRM in a commercial environment: processes, adoption and data cleaning.
• Practical understanding of B2B sales processes, forecasting and activity management.
• Detail-oriented with a focus on data quality and clean configurations.

Responsibilities

• Own Salesforce structure, standards and integrity across the commercial team.
• Design and maintain pipeline architecture, stage definitions, field standards and validations.
• Build automation for lead assignment, stage progression and follow-up triggers.
• Set data standards, manage user access and CRM hygiene.
• Drive CRM adoption and ensure Salesforce reflects real business activity.
• Run audits, deduplicate and clean up processes.
• Define lead routing and AM account management in Salesforce.
• Collaborate with Sales Engineers, AMs and the data team on handoffs.
• Create and maintain dashboards for pipeline health, forecast accuracy and sales performance.

Skills

Salesforce admin

CRM operations

Funnel management

Data analytics

Tools

Salesforce

Job description

Fractory is hiring a Marketing & Sales Operations Manager to own the Salesforce layer of our commercial operating system. Based in Manchester with hybrid options in Tallinn or Tartu, you will shape structure, rules, workflows and dashboards that keep the pipeline accurate and the funnel visible.

You will collaborate with CRO, regional leadership, Marketing and the data team to design practical processes, drive CRM adoption and improve forecast quality across the UK and Europe.