CRM Systems Manager - Remote (Europe)

Spinnaker; United Kingdom; Remote; GBP 55,000 - 75,000; Full time

Job summary

Spinnaker is seeking a CRM Systems Manager in Scotland to own and optimise the CRM environment, with a focus on governance, data quality, and user adoption. You will partner with sales, marketing, finance and product to deliver reliable data and meaningful insights.

The role emphasizes system administration, reporting, workflows, and integrations over people management, and requires hands-on Salesforce experience and strong stakeholder engagement.

Qualifications

• Hands-on Salesforce administration experience.
• CRM reporting, dashboards and data management.
• Experience managing CRM integrations and supporting commercial teams with system development.

Responsibilities

• Own CRM platform governance, data quality, and user adoption across the business.
• Design and implement CRM workflows and reports to drive insights.
• Collaborate with sales, marketing, finance and product to translate business requirements into CRM solutions.
• Identify opportunities to automate processes and improve commercial performance.

Skills

CRM administration

Data quality

Dashboard reporting

Workflow automation

Stakeholder engagement

Integrations

Tools

Salesforce

Job description

• dtubb

Salesforce. Data. Process improvement.
This role is for someone who enjoys owning a CRM platform rather than managing a sales team.
A growing technology business serving global customers is looking for a CRM Systems Manager to take responsibility for the performance, development and adoption of its CRM environment.

The position sits within a commercial support function, partnering closely with sales, marketing, finance and product teams to ensure the platform delivers reliable data, efficient processes and meaningful insight.
At its core, this is a systems role. The focus is on optimisation, governance, reporting, integrations and user adoption rather than people management.
Key focus areas:

• Ownership and administration of the CRM platform, including workflows, reporting and user permissions
• Driving data quality, process consistency and CRM adoption across the business
• Managing integrations and identifying opportunities to improve automation and commercial performance

The role will appeal to someone who enjoys translating business requirements into practical CRM solutions and who can balance technical administration with stakeholder engagement.
Essential experience:

• Hands-on administration of Salesforce or a comparable enterprise CRM platform
• CRM workflow automation, reporting, dashboards and data management
• Managing CRM integrations and supporting commercial teams with system development