CRM Strategy Lead – Multi-Channel Campaigns (12‑Month FTC)

RVU Limited; Fleet; Hybrid; GBP 65,000 - 75,000; Full time

Benefits offered by this job

10% discretionary yearly bonus

Hybrid working 2 in-office days

25 days holiday

Private medical cover

Pension contributions

£300 work-from-home budget

Maternity/paternity/adoption leave

Job summary

RVU Limited is seeking a CRM Manager on a 12-month fixed-term contract to shape and deploy our CRM strategy across Email, SMS and Push campaigns. The role requires building automated journeys, reporting performance, and collaborating with stakeholders to optimise customer engagement.

The position is hybrid with 2 in-office days and occasional visits to Fleet. Experience with Braze and data analytics tools is essential, and prior work in insurance or similar sectors is advantageous.

Qualifications

• Proven experience using Customer Engagement Platforms to build journeys.
• Ability to create automated multi-channel user journeys and complex workflows.

Responsibilities

• Support the CMO to define and implement a strategic CRM vision.
• Create automated customer journeys across channels (Email, SMS, Push).
• ,
• Measure and report campaign performance weekly and monthly.

Skills

Braze

Automated journey design

Email campaigns

SMS campaigns

Push notifications

Data analytics

Power BI

Google Analytics

AI tools usage

Stakeholder management

Multi-channel strategy

HTML coding (basic)

Tools

Braze

Claude AI

Google Analytics

Power BI

Email Platform tooling

HTML

CRM tooling

Job description

RVU Limited is seeking a CRM Manager on a 12-month fixed-term contract to shape and deploy our CRM strategy across Email, SMS and Push campaigns. The role requires building automated journeys, reporting performance, and collaborating with stakeholders to optimise customer engagement.

The position is hybrid with 2 in-office days and occasional visits to Fleet. Experience with Braze and data analytics tools is essential, and prior work in insurance or similar sectors is advantageous.