CRM Specialist

SF Recruitment; Newark on Trent; Hybrid; GBP 40,000; Full time

Job summary

A leading B2B technology business is seeking a CRM Specialist to shape and improve their customer journeys. This hybrid role involves designing workflows and collaborating with sales and marketing teams to enhance engagement. The ideal candidate has 2-3 years of experience with CRM tools like HubSpot. This is a unique opportunity to develop strategies from the ground up and advance your career in a dynamic environment.

Qualifications

• 2-3+ years CRM or marketing automation experience (HubSpot or similar).
• Strong understanding of customer journey planning and campaign execution.
• Proactive, organised, and commercially minded.

Responsibilities

• Design and implement customer journeys and lifecycle campaigns.
• Build workflows, segmentation strategies, and lead scoring models.
• Collaborate with Sales and Marketing to improve conversion and retention.
• Launch in-life CRM initiatives and support Account-Based Marketing.

Skills

CRM experience

Marketing automation

Customer journey planning

Segmentation strategies

Tools

HubSpot

Job description

CRM Specialist
Location: Hybrid (3 days in office - East Midlands)
Salary: £40,000
Job Type: Full-Time, Permanent

A leading B2B technology business is looking for a CRM Specialist to join their growing marketing team. This is a newly created, standalone role focused on building structured, end-to-end customer journeys and improving engagement across the funnel.

You'll bring clarity and strategy to a currently tactical CRM setup - helping align marketing and sales through better segmentation, workflows, lead scoring, and in-life programmes. This is a great opportunity for someone who wants to take ownership, shape CRM from the ground up, and grow their career.

Key Responsibilities:
Design and implement customer journeys and lifecycle campaigns
Build workflows, segmentation strategies, and lead scoring models
Collaborate with Sales and Marketing to improve conversion and retention
Launch in-life CRM initiatives and support Account-Based Marketing
Leverage data to drive performance and optimisation

Requirements:
2-3+ years CRM or marketing automation experience (HubSpot or similar)
Strong understanding of customer journey planning and campaign execution
Comfortable working independently in a strategic, hands-on role
Proactive, organised, and commercially minded

Apply now and reach out to the team