CRM Personalisation Engineer (Braze & Data Pipelines)

Igbaffiliate; United Kingdom; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Private medical insurance

Pension scheme

Birthday off work

25 days of holiday

Life assurance

Employee recognition program

Job summary

A global media and technology company is seeking a CRM Technical Executive to oversee the technical implementation of CRM campaigns, leveraging Braze and data analysis to drive personalized marketing strategies. The ideal candidate will have advanced knowledge of CRM systems, experience in automated communications, and the ability to collaborate across teams. You'll enjoy competitive benefits, well-being initiatives, and a hybrid working model, making this an exciting opportunity.

Qualifications

• Advanced knowledge of CRM systems for campaign programming, A/B testing and insights.
• Experience delivering automated communications across multiple channels.
• Proficient in data pipeline management and quality assurance.

Responsibilities

• Serve as a bridge between CRM and development teams for technical implementation.
• Own and develop Looker and Braze reporting dashboards.
• Analyse customer data to identify trends for strategic decision making.
• Conduct A/B tests to optimise strategies for maximum effectiveness.

Skills

Advanced working knowledge of Braze

Experience with SQL

Ability to interpret technical results

Superb communication skills

Results-driven marketing

Tools

Braze

Looker

SQL

Snowflake

Segment

Job description

A global media and technology company is seeking a CRM Technical Executive to oversee the technical implementation of CRM campaigns, leveraging Braze and data analysis to drive personalized marketing strategies. The ideal candidate will have advanced knowledge of CRM systems, experience in automated communications, and the ability to collaborate across teams. You'll enjoy competitive benefits, well-being initiatives, and a hybrid working model, making this an exciting opportunity.