CRM Marketing Manager

NATIONAL THEATRE; Greater London; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a dynamic CRM Marketing Manager to lead the delivery and optimization of CRM strategies. This role involves collaborating across various teams to enhance audience engagement and drive income generation through innovative email marketing. The successful candidate will leverage data insights to inform decisions and measure campaign impact, ensuring the organization remains at the forefront of marketing trends. If you are a proactive communicator with a passion for audience engagement, this opportunity is perfect for you.

Qualifications

• Experience in delivering target-driven CRM campaigns.
• Strong understanding of customer lifecycle marketing.

Responsibilities

• Deliver and optimize CRM strategies to engage audiences.
• Collaborate with teams to execute impactful audience communications.

Skills

CRM Campaign Management

Data Analysis

Email Marketing Software

Collaborative Communication

Customer Lifecycle Marketing

Tools

CRM Systems

Job description

The CRM Marketing Manager is responsible for the delivery and optimisation of CRM strategies across the organisation, ensuring that the National Theatre continues to engage and cultivate audiences according to its business objectives, while remaining at the cutting edge of email marketing trends and best practices.

Working directly with the CRM Marketing platform, the individual will collaborate with teams from across South Bank operations, NT Live, National Theatre at Home and National Theatre Productions to execute impactful and engaging audience communications in support of key objectives, such as income generation, quality traffic / lead generation and content engagement.

Supported by two CRM Marketing Coordinators, the role sits within the Marketing (Brand) team, which also includes Website, Data and Insight and Social Media teams. The Marketing (Brand) team is a part of the Audiences & Marketing directorate, alongside Marketing (South Bank), Box Office, Digital Media (National Theatre at Home, NT Live, NT Collection), Communications and the Design Studio.

The successful candidate will have the following:

• Experience of delivering target-driven CRM campaigns.
• Experience of using data and audience insight to inform decision-making and measure impact.
• A high level of initiative with collaborative and confident communication skills.
• Experience of working with email marketing software or CRM systems.
• Clear understanding of customer lifecycle marketing and user journeys.

If that sounds like you, this may be the role for you!

To apply, please follow: https://jobs.nationaltheatre.org.uk/job/crm -marketing-manager

The closing date for the receipt of a completed application isSunday 25th May 2025 at 11:59pm.

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