CRM Marketing Leader: Data-Driven Personalization

20 Ancestry.com UK Limited; United Kingdom; On-site; GBP 60,000 - 90,000; Full time

Job summary

Ancestry is seeking a hands-on CRM professional to own and optimise CRM programmes across campaign planning, segmentation, audience management, and customer communications in the UK market.

You will manage CRM execution across Salesforce Cloud, Lytics, Monday.com, and support Braze migration, using customer data to improve segmentation, email strategy, and engagement while collaborating with multiple teams to deliver connected customer experiences.

Qualifications

• Hands-on CRM professional with experience managing customer communications, segmentation, and CRM programmes.
• Experience with CRM platforms such as Salesforce Cloud, Braze, Lytics, or similar tools.
• Able to balance strategic thinking with hands-on execution and take ownership of initiatives from idea through implementation.
• Comfortable using customer data to identify opportunities and improve performance.
• Strong communicator who can collaborate across teams and influence stakeholders.
• Curious, proactive, and passionate about improving customer experiences and ways of working.
• Experience in subscription, e-commerce, retail, streaming, or other customer-focused businesses is preferred.

Responsibilities

• Own and optimise CRM programmes across campaign planning, segmentation, audience management, and customer communications.
• Manage CRM execution across platforms including Salesforce Cloud, Lytics, Monday.com, and support the upcoming Braze migration.
• Use customer data and insights to improve segmentation, targeting, email strategy, and engagement.
• Identify opportunities, make recommendations, and implement CRM improvements and best practices.
• Improve CRM processes, reporting, and ways of working to support commercial goals and customer engagement.
• Partner with UK Marketing, Lifecycle Marketing, Product, Growth Marketing, Production/On-site teams, and Creative Studio to deliver connected customer experiences.
• Bring a test‑and‑learn mindset and leverage AI tools to improve CRM workflows, efficiency, and innovation.

Skills

CRM programme management

CRM platform experience

Data-driven insights

Stakeholder collaboration

Education

Tools

Salesforce Cloud

Braze

Lytics

Monday.com

Job description

Ancestry is seeking a hands-on CRM professional to own and optimise CRM programmes across campaign planning, segmentation, audience management, and customer communications in the UK market.

You will manage CRM execution across Salesforce Cloud, Lytics, Monday.com, and support Braze migration, using customer data to improve segmentation, email strategy, and engagement while collaborating with multiple teams to deliver connected customer experiences.