CRM Marketing Executive: Drive Email Growth

Amber Employment Services Ltd.; Guildford; On-site; GBP 30,000 - 38,000; Full time

Job summary

Amber Employment Services Ltd. in Guildford is seeking a CRM Marketing Executive to join a growing eCommerce team.

The role focuses on CRM, email marketing, customer journeys and commercial analysis to increase engagement, retention and revenue across multiple brands. You will own day-to-day email activity, build campaigns, test and analyse results, and work with marketing and ecommerce teams to plan promotions and product launches.

Qualifications

• Experience creating email marketing campaigns.
• Experience with email automation or customer journey platforms.
• Good understanding of customer segmentation, retention and lifecycle marketing.
• Strong analytical skills and confidence working with sales and marketing data.
• Good working knowledge of Excel or similar reporting tools.

Responsibilities

• Manage the email marketing calendar across multiple eCommerce websites and brands.
• Plan, build, test and scheduling email campaigns.
• Manage and optimise automated customer journeys, including welcome, post-purchase, re-engagement and promotional campaigns.
• Developing customer segmentation to improve relevance and campaign performance.
• Monitoring engagement, deliverability and customer behaviour.
• Working closely with eCommerce and marketing teams to support promotions, product launches and seasonal activity.
• Monitoring key CRM metrics including revenue, conversion, click-through and open rates.
• Analysing campaign performance and making clear recommendations for future activity.
• Running tests across subject lines, content, creative, offers, segmentation and send times.

Skills

CRM marketing

Email marketing

Customer journeys

Commercial analysis

Campaign planning

Data analysis

Tools

Excel

Email automation tools

Job description

Amber Employment Services Ltd. in Guildford is seeking a CRM Marketing Executive to join a growing eCommerce team.

The role focuses on CRM, email marketing, customer journeys and commercial analysis to increase engagement, retention and revenue across multiple brands. You will own day-to-day email activity, build campaigns, test and analyse results, and work with marketing and ecommerce teams to plan promotions and product launches.