CRM Marketing Executive

OneFamily; Brighton; On-site; GBP 32,000 - 45,000; Full time

Job summary

OneFamily seeks a proactive CRM Marketing Executive to join our Marketing team and drive customer, lead, and intermediary communications across our financial and protection products.

You will support development and optimisation of email campaigns, automated journeys, and lead nurture programmes, ensuring communications are engaging, compliant, and aligned with brand standards. Collaboration across teams is essential in a fast-paced environment.

Qualifications

• Strong attention to detail and commitment to delivering high-quality work.
• Excellent copywriting skills and the ability to review and refine AI-generated content.
• Experience working with CRM platforms, marketing technology, data integrations, or similarly detailed operational systems and processes.
• Strong analytical and problem-solving skills, with the confidence to work independently.
• Experience creating and editing simple graphics using Canva or Photoshop.
• Ability to effectively manage multiple priorities and deadlines.
• Marketing experience with a strong understanding of audience communication and messaging.
• Comfortable using AI tools to support writing, research, and day-to-day responsibilities.
• Experience using CRM or marketing automation platforms.
• Experience building emails using drag-and-drop or modular email editors.
• Understanding of email marketing metrics and performance optimisation.
• Experience working within a regulated environment.

Responsibilities

• CRM & Campaign Delivery: Build, test, and deploy email campaigns and automated journeys for customer, lead, and intermediary audiences.
• Copywriting and Email Content Production: Create clear email copy and adapt content based on feedback; utilise AI tools.
• Performance & Insights: Monitor and report on campaign performance; support A/B testing and journey improvements.
• Workflow, Quality & Governance: Follow governance frameworks; manage multiple projects and deadlines; maintain accuracy and escalate issues.

Skills

Attention to detail

Copywriting

Data analysis

Collaboration

Multi-priority management

Tools

Canva

Photoshop

AI tools

Email builders

Job description

We are seeking a proactive and detail-oriented CRM Marketing Executive to join our Marketing team and help deliver an ambitious programme of customer, lead, and intermediary communications across our financial and protection products.

This is an excellent opportunity for a marketing professional looking to develop their expertise in CRM and customer lifecycle marketing. While direct CRM experience is not essential, we're looking for someone who is comfortable working with marketing technology, data-driven processes, and content creation, and who is eager to grow within a developing CRM function.

The Role

Working closely with the CRM Manager, you will support the development, execution, and optimisation of email campaigns, automated customer journeys, and lead nurture programmes. You will play a key role in ensuring our communications are engaging, compliant, and aligned with brand standards.

As a CRM Marketing Executive, you will:

CRM & Campaign Delivery

• Build, test, and deploy email campaigns and automated customer journeys across customer, lead, and intermediary audiences.
• Ensure all communications meet brand guidelines, tone of voice requirements, and regulatory standards.
• Maintain audience lists, segmentation strategies, and campaign assets to a high standard.

Copywriting and Email Content Production

• Create clear, engaging, and accurate email copy for a variety of audiences.
• Adapt content based on feedback to ensure consistency and quality.
• Utilise AI tools to improve efficiency and support content production.

Performance & Insights

• Monitor and report on campaign performance.
• Support A/B testing initiatives to improve communication effectiveness.
• Identify opportunities to enhance customer engagement and journey performance.

Workflow, Quality & Governance

• Follow established approval processes and governance frameworks.
• Manage multiple projects and deadlines within a fast-paced communications roadmap.
• Maintain accuracy, identify potential issues early, and elevate where appropriate.

What We're Looking For

• Strong attention to detail and commitment to delivering high-quality work.
• Excellent copywriting skills and the ability to review and refine AI-generated content.
• Experience working with CRM platforms, marketing technology, data integrations, or similarly detailed operational systems and processes.
• Strong analytical and problem-solving skills, with the confidence to work independently.
• Experience creating and editing simple graphics using Canva or Photoshop.
• Ability to effectively manage multiple priorities and deadlines.
• Marketing experience with a strong understanding of audience communication and messaging.
• Comfortable using AI tools to support writing, research, and day-to-day responsibilities.
• Experience using CRM or marketing automation platforms.
• Experience building emails using drag-and-drop or modular email editors.
• Understanding of email marketing metrics and performance optimisation.
• Experience working within a regulated environment.

About You

You will be:

• Proactive and keen to learn.
• Collaborative, with the ability to work effectively across teams and with a range of stakeholders.
• Organised, dependable, and committed to producing high-quality work.
• Ambitious and motivated to develop your skills as the CRM function continues to grow.

Why Join Us?

This role offers the opportunity to be part of an evolving CRM function with a clear growth trajectory. You'll gain hands‑on experience across customer lifecycle marketing, campaign automation, content creation, and performance analysis while working in a supportive environment that encourages professional development and progression.

If you're a motivated marketing professional looking to build a career in CRM and lead/customer communications, we'd love to hear from you.