CRM Marketing Executive

Agria Pet Insurance; Aylesbury; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

Join a forward-thinking company as a CRM Marketing Executive, where you'll play a vital role in enhancing customer engagement through strategic email and SMS campaigns. This entry-level position offers the chance to work closely with a supportive team, utilizing tools like Dotdigital to drive marketing success. With a commitment to animal welfare and a family-oriented culture, you'll contribute to meaningful initiatives while enjoying a range of employee benefits. If you're passionate about marketing and eager to make an impact, this is the perfect opportunity for you.

Benefits

25 days annual leave

Pension and Life Assurance

Health Cash Plan

Mental health support

Friends and family discounts

Qualifications

• Experience in using Dotdigital and marketing automation tools.
• Strong communication skills with attention to detail.

Responsibilities

• Manage and optimize customer communications via email and SMS campaigns.
• Support the Direct Marketing Manager in delivering customer contact strategies.

Skills

Dotdigital

Communication Skills

Stakeholder Management

Organizational Skills

Marketing Automation

Tools

Apteco FastStats/PeopleStage

Job description

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About The Role

We are looking for a Marketing CRM Executive to support our Direct Marketing Manager in the delivery of the Customer Contact Strategy. You will help with the management and optimisation of customer communications using CRM channels, primarily email and SMS.

You’ll be building campaigns within Dotdigital and briefing customer audience selections and segmentation for marketing communications, as well as being responsible for the delivery of campaigns, monthly reporting and campaign analysis and optimisation.

We work to a hybrid model here at Agria Pet where we all attend the Aylesbury office every Wednesday. The rest of the week we work from home.

What You'll Be Doing

CRM Marketing Campaigns

• Briefing our data agency, with support from the Direct Marketing Manager, using segmentation to create audience selections.
• Building email and SMS campaigns in Dotdigital using templates to meet the requirements of the customer contact strategy.
• Supporting in the creation of marketing collateral and seasonal campaign initiatives, by writing comprehensive briefs to our artwork agencies.
• Delivery of the ongoing customer communications approach to drive engagement with the Agria brand and other key commercial partners, including transactional emails, onboarding messages, customer newsletters, and other communications.

Acquisition Strategy

• Support the Direct Marketing Manager with delivering and optimising our sales-driving email and SMS campaigns to acquire new business by converting free covers, quotes/enquirers, and lapsed prospects/customers into full policyholders.
• Regularly report on campaign success for ongoing channel optimisation to meet sales targets, and make recommendations on future approaches.
• Contribute to the monthly marketing report, including results of sales-driving campaigns and relevant A/B testing and analysis.
• Manage & plan marketing automation & testing programmes across email, post, and SMS channels, with support from the Direct Marketing Manager.

3rd Party Management and Partnerships

• Support the Direct Marketing Manager with the management of agencies/suppliers.
• Work closely with other stakeholders in the business to support the partnership strategy in relevant CRM channels as needed.

What We’re Looking For

• Experience of using Dotdigital, Apteco FastStats/PeopleStage.
• Insurance background preferable.
• Excellent communication skills including spelling and grammar.
• Able to coordinate multiple external communications’ messages simultaneously.
• Strong stakeholder management at all levels.
• Good organisational skills with the ability to work to tight deadlines and prioritise workload.
• Versatile, with the ability to adapt quickly to the changing needs of a rapidly developing business.

Why choose Agria Pet:

Agria Pet Insurance is one of the UK's leading specialist pet insurance providers. We only provide lifetime insurance for animals, so truly understand and care about our customers and their beloved pets — especially as most of our team are pet parents and animal lovers. Our passion for pets means that we are trusted by The Royal Kennel Club and many other significant affinity partners to provide lifetime pet insurance in their names.

Working closely with animal welfare organisations, vets, and breeders gives us deep insight into what's best for pets. We also give back — supporting hundreds of animal rescues, protecting over 100,000 rescued animals, and donating over £2m to animal charities.

We are a strong, growing business, having doubled our GWP in the last 5 years, with a supportive ethos and family feel. We became one of the UK’s Best Workplaces in 2023 and again in 2024, were awarded Most Trusted Pet Insurer in 2021, and hold the top 4 slots on Which? Best Buy pet insurance. We are proud to be the only carbon-positive pet insurer in the UK.

What We Offer

• 25 days annual leave, increasing with service, plus bank holidays.
• Option to buy/sell up to 5 days annual leave per year.
• Pension and Life Assurance scheme.
• Access to 25% off insuring your pet with Agria; friends and family discounts too.
• Support for health and wellbeing, including a Health Cash Plan, mental health support, and platforms like Headspace.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Business Development and Sales

Industries

• Banking