Senior Marketing Executive

ReCulture; Reading; Hybrid; GBP 30,000 - 35,000; Full time

Job summary

Join a forward-thinking global organisation as a Senior Marketing Executive, where your expertise in B2B marketing will drive impactful campaigns. This dynamic role involves developing data-driven strategies for lead generation and account-based marketing, collaborating with diverse teams to enhance revenue growth. You will have the opportunity to work in a hybrid environment, balancing flexibility with the excitement of high-stakes marketing initiatives. If you are passionate about innovation and results, this is the perfect opportunity to elevate your career in a supportive and collaborative setting.

Benefits

Flexible working hours

Competitive salary

Discretionary bonus

Professional growth opportunities

Collaborative team environment

Qualifications

• 3+ years of experience in B2B marketing, demand generation, or lead generation.
• Proven expertise in ABM and CRM tools.

Responsibilities

• Develop and execute B2B marketing campaigns focused on demand generation.
• Optimise CRM systems to track and enhance marketing performance.

Skills

B2B Marketing

Lead Generation

Demand Generation

Account-Based Marketing (ABM)

CRM Strategies

Data-Driven Campaign Execution

Content Marketing

SEO

SEM

Email Marketing

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot

Salesforce

Job description

This range is provided by ReCulture. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Job Title: Senior Marketing Executive

Location: Reading, UK (Hybrid, Monday–Friday, 09:00–17:00)

Are you a B2B marketing expert with a passion for lead generation, demand generation, and account-based marketing (ABM)? We are looking for a results-driven Senior Marketing Executive with a strong background in B2B marketing, CRM strategies, and data-driven campaign execution to join a leading provider of digital training solutions. If you thrive in a fast-paced environment, excel at creating high-impact marketing campaigns, and have experience driving product marketing and demand generation, this could be the role for you.

About the Business

This global organisation specialises in providing high-quality B2B digital training solutions for procurement and supply chain professionals. They have trained over 300,000 learners across 520+ multinational companies. As they continue to expand, they need a commercially minded marketing professional to drive lead generation, ABM, and engagement strategies.

The Role

As a Senior Marketing Executive, you will take ownership of B2B demand generation and lead nurturing strategies to attract and convert high-value prospects. Working closely with sales, content, and product teams, you will develop data-driven marketing campaigns that drive revenue growth. You will also play a key role in marketing automation, CRM optimisation, and performance analytics.

Key Responsibilities

• Develop and execute B2B marketing campaigns to generate and nurture leads, with a strong focus on demand generation and ABM.
• Create and manage targeted email, social media, and content marketing campaigns to engage key decision-makers.
• Optimise CRM systems (HubSpot or similar) to track, analyse, and enhance marketing performance.
• Drive product marketing initiatives, ensuring messaging aligns with market needs and sales objectives.
• Analyse campaign performance using data-driven insights to refine strategies and improve ROI.
• Work with external agencies for digital media, graphic design, PR, and content creation.
• Plan and execute webinars, workshops, and B2B events that generate high-quality leads.

What We’re Looking For

• 3+ years of experience in B2B marketing, demand generation, or lead generation, ideally within SaaS, technology, or professional services.
• Proven expertise in account-based marketing (ABM) and CRM tools (e.g., HubSpot, Salesforce).
• Strong understanding of B2B customer journeys, buyer personas, and marketing automation strategies.
• Experience in SEO, SEM, email marketing, and paid digital campaigns.
• Analytical mindset, with the ability to interpret data and optimise campaigns based on performance.
• Exceptional content marketing skills, with the ability to craft compelling messaging that resonates with a B2B audience.
• A proactive, results-driven approach with a passion for innovation in marketing.

Why Join?

• Be part of a fast-growing, global organisation with a strong industry reputation.
• Work on diverse and high-impact B2B marketing campaigns that drive real business results.
• Hybrid working model offering flexibility and work-life balance.
• Competitive salary of £30,000–£35,000 with a discretionary bonus and benefits package.
• A collaborative and dynamic team that encourages creativity and professional growth.

How to Apply

If you are a data-driven, commercially minded Senior Marketing Executive looking to make an impact in B2B marketing, we’d love to hear from you! Submit your CV and take the next step in your career.

ReCulture endeavour to be outstanding as a diverse and inclusive employer and are fully committed to present the best candidates for the role irrespective of background. We are keen to help our clients develop workforce representation from currently under-represented groups, including Black, Asian and Minority Ethnic (BAME) communities; Lesbian, Gay, Bi and Trans (LGBT) people and those living with physical, mental and/or sensory disability.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  E-Learning Providers, Professional Training and Coaching, and Business Consulting and Services

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