CRM Marketing Communications Officer

Cardiff Metropolitan University; Cardiff; On-site; GBP 25,000 - 35,000; Full time

Job summary

Join Cardiff Metropolitan University as a CRM Marketing Communications Officer to drive impactful email and SMS campaigns. This role focuses on enhancing student engagement through personalized communications, requiring deep CRM expertise, analytical skills, and a collaborative spirit in a dynamic environment.

Benefits

Annual leave of 25 days, increasing to 30 days after 1 year

Membership of the Local Government Pension Scheme

Excellent family-friendly policies

Opportunities for skill development

Sports and fitness facilities with subsidised membership

Free family access to a wellbeing support provider

Qualifications

• Thorough understanding of CRM systems.
• Proven experience in customer acquisition and journey building.
• Ability to measure success and solve problems.

Responsibilities

• Produce engaging content for marketing campaigns.
• Collaborate on communication strategies with marketing and recruitment teams.
• Utilize CRM to tailor customer journeys.

Skills

CRM knowledge

Analytical skills

Copywriting skills

Creativity

Job description

Join to apply for the CRM Marketing Communications Officer role at Cardiff Metropolitan University

Join to apply for the CRM Marketing Communications Officer role at Cardiff Metropolitan University

We’re looking for a CRM specialist to play a key role in the planning and implementation of email and SMS marketing campaigns. You’ll support the conversion of prospects and pre-applicants through the student journey, ensuring communications are relevant and personalised. This is an exciting time to join the team as we implement a new CRM with increased opportunities for automation, tailored communications and propensity scoring.

You’ll Make An Impact By

• Producing engaging content that resonates with prospective students and guardians, influencing decisions and driving actions.
• Collaborating with colleagues across marketing and student recruitment teams to develop timely and relevant communication campaigns.
• Designing on-brand touchpoints spanning the recruitment cycle from lead generation to onboarding and enrolment.
• Utilising your CRM knowledge and experience to tailor customer journeys based on relational triggers.
  
  

What You’ll Bring

It’s essential you have a thorough understanding of CRM systems with proven experience in customer acquisition, segmentation, journey building and analysis. You’ll be proficient in designing forms and email templates, as well as building impactful campaigns. With excellent analytical skills and a data mindset, you’ll have the ability to measure success, solve problems and identify opportunities for improvement.

To succeed in this role you’ll also need creativity, copywriting skills and an eye for detail. You’ll have a good understanding of data protection legislation including GDPR. A positive and collaborative approach is essential with an ability to work to tight deadlines.

Why join Cardiff Metropolitan University?

We are a values-based University. We are proud of our culture, and we are there for our people. Our community spirit is the golden thread that underpins our values and behaviours. We support and embrace inclusion that enables everyone to feel respected and able to perform at their best. By joining our University, you'll find yourself in a unique environment where a wealth of knowledge and resources are readily available, supporting you with your career development.

We Offer Excellent Benefits Such As

• Annual leave of 25 days Annual leave of 25 days, rising to 30 days after 1 years’ service, plus 12 bank holiday / concessionary days.
• Membership of the Local Government Pension Scheme with generous monthly contributions.
• Excellent family friendly policies - take a look on our Policy Hub page.
• Opportunities to learn and develop your skills with access to library and digital services facilities.
• Excellent sports and fitness facilities with subsidised membership.
• Free family access to our independent specialist wellbeing support provider, Health Assured.
  
  

Contact Us

For more information about the role please contact Rachel Squire on [e-mail].

All applications must be submitted online.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Higher Education

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