CRM Manager - Live Entertainment

Handle Recruitment; City Of London; On-site; GBP 40,000 - 65,000; Full time

Job summary

An iconic live entertainment organization is seeking a talented CRM Manager to elevate customer communications. In this pivotal role, you will develop and deliver smart CRM strategies that enhance engagement and retention. Collaborating with a dynamic team, you'll execute targeted multichannel campaigns, analyze customer data for insights, and present strategies to stakeholders. This is a fantastic opportunity to join a forward-thinking company that values personalized marketing and diversity, where your contributions will significantly impact audience experiences.

Qualifications

• Strong background in CRM marketing with proven results.
• Data-first mindset with great analytical skills.

Responsibilities

• Develop and deliver CRM strategies to boost engagement and retention.
• Plan and execute multichannel campaigns to drive audience growth.

Skills

CRM Marketing

Analytical Skills

HTML Proficiency

Email Design

Data-Driven Campaigns

Communication Skills

Tools

Dot Digital

Job description

An iconic live entertainment organisation is on the lookout for a talented CRM Manager to help them in elevating their customer communications. Reporting to the Director of Marketing, you'll join a collaborative team and play a vital role in delivering smart, personalised campaigns that connect with audiences across multiple touchpoints.

What You'll Be Doing:

• Develop and deliver smart CRM strategies that boost engagement, loyalty, and retention

• Plan and execute targeted, multichannel campaigns (email, SMS, MMS, app) to drive audience growth and repeat visits

• Use tools like Dot Digital to build personalised, data-driven campaigns and test what works

• Create impactful email content using design systems and HTML - making tweaks as needed to optimise performance

• Analyse customer data to unlock insights, power segmentation, and shape future strategy

• Track campaign performance and turn results into clear, actionable recommendations

• Map and refine customer journeys to enhance every step of the experience

• Confidently present strategies and outcomes to internal stakeholders and commercial partners

What We're Looking For:

• A strong background in CRM marketing with a proven track record of results

• A data-first mindset with great analytical skills

• Proficiency in HTML and email design tools

• A confident communicator who can bring numbers to life and influence decisions

• Collaborative, proactive, and passionate about the power of personalised marketing

Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.