CRM Manager - Hybrid Growth & Retention

Lloyds Bank plc; Greater London; Hybrid; GBP 49,000 - 54,000; Full time

Benefits offered by this job

A generous pension contribution up to

Annual bonus award

Share schemes including free shares

Discounted shopping

30 days’ holiday

Wellbeing initiatives

Job summary

Lloyds Bank plc is seeking a CRM Manager to design, deliver and optimise campaigns that boost customer engagement, retention and lifetime value across UK and EEA markets. You will own end-to-end lifecycle campaigns across email, push, in-app messaging and SMS, working closely with Growth, Product and Data teams to drive results.

The role requires a data-driven mindset, strong knowledge of GDPR, and excellent stakeholder management as you guide onboarding, activation and retention journeys in a

Qualifications

• Proven experience in CRM, lifecycle marketing or retention marketing roles.
• Ability to design and optimise multi-channel lifecycle campaigns.
• Strong data-driven mindset to translate insights into actions.
• Knowledge of GDPR and CRM regulations in UK/EEA.

Responsibilities

• Design, deliver and optimise CRM campaigns across email, push, in-app messaging and SMS.
• Own onboarding, activation and retention journeys for UK/EEA markets.
• Collaborate with Growth, Product and Data teams to improve engagement.
• Advise stakeholders on best practices in lifecycle marketing.

Skills

CRM

Lifecycle marketing

Retention marketing

Multi-channel campaigns

Data-driven

GDPR knowledge

Stakeholder management

Cross-functional collaboration

Tools

Braze

Iterable

Salesforce Marketing Cloud

Job description

Lloyds Bank plc is seeking a CRM Manager to design, deliver and optimise campaigns that boost customer engagement, retention and lifetime value across UK and EEA markets. You will own end-to-end lifecycle campaigns across email, push, in-app messaging and SMS, working closely with Growth, Product and Data teams to drive results.

The role requires a data-driven mindset, strong knowledge of GDPR, and excellent stakeholder management as you guide onboarding, activation and retention journeys in a