CRM Manager - eCommerce Marketplace

JR United Kingdom; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player in the eCommerce sector is seeking a dynamic CRM Manager to lead their customer engagement efforts. This role involves crafting and executing a comprehensive CRM strategy that enhances customer experiences and drives loyalty. You will oversee a talented team, utilizing data-driven insights to optimize campaigns and improve customer retention. If you are passionate about blending creativity with analytics and want to make a significant impact in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• Proven experience in delivering engaging email campaigns.
• Strong analytical skills with a creative approach to CRM.

Responsibilities

• Plan and execute CRM campaigns across the customer lifecycle.
• Collaborate with teams to ensure impactful email communications.

Skills

Email Marketing

CRM Strategy

Data Analysis

Segmentation

Copywriting

Project Management

Tools

HubSpot

Klaviyo

Job description

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CRM Manager - eCommerce Marketplace, london

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Client:

Salt

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

28.04.2025

Expiry Date:

12.06.2025

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Job Description:

A fast-growing eCommerce marketplace that’s scaling rapidly across international markets are looking for a CRM Manager to join their team in Liverpool Street. With a vibrant and engaged customer base, they're focused on delivering exceptional experiences—from product discovery to long-term retention.

You’ll take ownership of their CRM strategy from planning, executing, and optimising campaigns that engage customers and drive loyalty. From onboarding to post-purchase, you’ll shape the full lifecycle journey through targeted email marketing and segmentation. You will lead a team of 2 and will look to grow the team further.

Responsibilities

• Plan and execute engaging CRM campaigns across the customer lifecycle—from onboarding to retention.
• Develop and refine automated workflows that deliver the right message at the right time.
• Use segmentation and behavioural data to personalise campaigns and improve relevance.
• Collaborate with brand, content, design, and product teams to ensure emails are aligned, impactful, and on-brand.
• Set clear campaign goals, monitor performance, and drive continuous optimisation through A/B testing and experimentation.
• Analyse customer data to surface insights and inform future CRM strategy.
• Share learnings across the team to help shape broader marketing and product decisions.

Experience

• A blend of creative instinct and analytical thinking—you know how to tell a story and optimise a funnel.
• Proven experience delivering engaging email campaigns that go beyond conversions.
• Familiarity with CRM tools like HubSpot, Klaviyo, or similar.
• Strong copywriting skills—your emails sound human, clear, and on-brand.
• Solid organisation and project management skills.
• A collaborative, team-first attitude with great communication skills.