CRM Manager

Metrica Recruitment; Greater London; On-site; GBP 35,000 - 55,000; Full time

Job summary

An innovative online marketplace is seeking an experienced CRM Manager to lead the transformation in the mechanic and car servicing industry. This strategic role involves developing marketing strategies to engage customers, optimizing their journey, and executing multi-channel communications. You will collaborate with marketing and data teams, bringing your creativity to the forefront while implementing your ideas. Join a forward-thinking company that values autonomy and innovation, and play a key role in modernizing the sector.

Qualifications

• Strong academic background, ideally educated to degree level.
• Proven experience in email marketing with effective campaigns.

Responsibilities

• Develop structured marketing follow-up strategies to engage customers.
• Plan and execute multi-channel communications including email and SMS.

Skills

Email Marketing

Data Segmentation

A/B Testing

Customer Journey Optimization

Interpersonal Skills

Education

Degree Level Education

Tools

Microsoft Excel

Google Analytics

Job description

An innovative online marketplace dedicated to the mechanic and car servicing industry is undergoing a dynamic transformation following substantial investment. As part of this exciting growth phase, the company is seeking an experienced CRM Manager to collaborate closely with the marketing and data teams, playing a key role in driving their mission to unify and modernise the sector.

As the CRM Manager, you’ll be responsible for developing a structured marketing follow-up strategy to engage customers who don’t convert after receiving a quote. Your projects will include planning and executing multi-channel communications (email and SMS), designing and running A/B tests, and supporting data segmentation to ensure campaigns are accurately targeted.

This is a strategic role within the business, offering you the autonomy to implement your ideas and bring creativity to the company’s marketing approach.

• Strong academic background, ideally educated to degree level
• Proficient in Microsoft Excel and Google Analytics (or comparable analytics tools)
• Proven experience in email marketing, with a track record of delivering effective campaigns
• Demonstrated ability to optimise customer journeys to drive improved conversion rates
• Excellent team player with a collaborative working style and strong interpersonal skills

Job Owner:t.stillwell